PATHMATICS

Software as a service (SAAS) services featuring software for searching, monitoring, mining, storing, tracking, analyzing, managing, organizing and providing access to and downloads of online data and information regarding data providers, yield optimizers, internet advertising networks, advertising servers, publisher networks, syndication networks, demand and supply side platforms, online advertising exchanges, real-time bidding platforms, and other internet advertising aggregation and buying platforms; Software as a service (SAAS) services featuring software for matching buyers and sellers of advertising, tracing advertising performance, managing, distributing, analyzing and reporting on advertising data and related services for optimizing online advertising expenditures; Providing a web site featuring technology that enables users to search, monitor, mine, store, track, analyze, manage, organize and access and download online data and information regarding advertising activity on internet websites, and online data and information regarding data providers, yield optimizers, internet advertising networks, advertising servers, publisher networks, syndication networks, demand and supply side platforms, online advertising exchanges, real-time bidding platforms, and other internet advertising aggregation and buying platform; Providing a web site featuring technology that enables users to match buyers and sellers of advertising, trace advertising performance, manage, distribute, analyze advertising data and related services for optimizing online advertising expenditures