Legal Representation
Attorney
Elizabeth Lee D'Amore
Application History
2 events| Date | Code | Type | Description | Documents |
|---|---|---|---|---|
| Dec 16, 2025 | MAFR | O | APPLICATION FILING RECEIPT MAILED | Loading... |
| Dec 16, 2025 | NWAP | I | NEW APPLICATION ENTERED | Loading... |
Detailed Classifications
Class 035
Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent flyer program that allows members to redeem miles for points or awards offered by other loyalty programs; Business administration of consumer loyalty programs; Administration of consumer loyalty programs and frequent flyer programs; Administration of a customer loyalty program which provides hotel reward program which allows participants to earn free lodging and other travel-related benefits, and points to be redeemed for free or discounted lodging, gifts and merchandise by staying at participating hotels
First Use Anywhere:
Dec 7, 2020
First Use in Commerce:
Dec 7, 2020
Additional Information
Design Mark
The mark consists of "THE EXCELLENCE COLLECTION REWARDS" in navy blue stylized letters. The "X" has a gold dot as one of the lines.
Color Claim
The color(s) navy blue and gold is/are claimed as a feature of the mark.
Other
Excellence
Classification
International Classes
035
Disclaimers
The following terms have been disclaimed and are not claimed as part of the trademark:
Specific Disclaimer
"REWARDS"