SMART PLAY

Serial Number 99541880
630

Registration Progress

Application Filed
Dec 11, 2025
Under Examination
Approved for Publication
Published for Opposition
Registered

Trademark Image

SMART PLAY

Basic Information

Serial Number
99541880
Filing Date
December 11, 2025
Drawing Code
3

Status Summary

Current Status
Active
Status Code
630
Status Date
Dec 11, 2025
Application
Pending
Classes
009 016 025 028
+1 more

Rights Holder

LEGO HOLDING A/S

99
Address
KOLDINGVEJ 2
BILLUND DK-7190
DK

Ownership History

LEGO HOLDING A/S

Original Applicant
99
BILLUND DK

Legal Representation

Attorney
Mary Mazzello

Application History

2 events
Date Code Type Description Documents
Dec 11, 2025 MAFR O APPLICATION FILING RECEIPT MAILED Loading...
Dec 11, 2025 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 009
Downloadable and recorded content; Software; Computers and computer hardware; Teaching and instructional apparatus and instruments; Battery chargers; Batteries; Information technology and audio-visual, multimedia and photographic devices; Measuring, detecting, monitoring and controlling devices; Apparatus, instruments and cables for electricity
Class 016
Printed matter, and stationery and educational supplies; Bags and articles for packaging, wrapping and storage, of paper, cardboard or plastics; instructional and teaching materials
Class 025
Clothing; footwear; headgear
Class 028
Toys, games, and playthings; Video game apparatus, arcade games, and amusement machines; Festive decorations, party novelties and artificial Christmas trees
Class 041
Education, entertainment and sport services; coaching; cultural activities; Entertainment information; education information

Additional Information

Design Mark
The mark consists of the words SMART PLAY with the "A" in SMART having four curved stripes stretching horizontally across the "A", a bullseye below the "A" in SMART and above the "L" in PLAY with six dots to the right of the bullseye and seven dots to the left of the bullseye with five of the dots going down vertically to the left side of the "P" in PLAY.
Color Claim
Color is not claimed as a feature of the mark.

Classification

International Classes
009 016 025 028 041