EBISU EBISU MINI STORE

The mark consists of a stylized cartoon figure with a round, light-peach colored face, pink cheeks, and a pink nose. The figure has black eyebrows, black curved eyes shown closed in a smile, and a black mustache. The character is wearing a red hat with a dark brown brim and a red robe with dark brown outlining. The character’s hands and ears are light peach in color. The figure’s right hand holds a mallet featuring a yellow body outlined in dark brown, with a dark brown non-Latin character at its center. The figure’s left hand is raised in a waving gesture. To the right of the figure appears the word “Ebisu” in large, bold, white lettering. Directly below it appears the words “EBISU MINI STORE” in smaller white block lettering. The solid black background on which the entire mark is placed represents the background and/or transparent area and is not part of the trademark.

The color(s) red, white, black, pink, light-peach, dark-brown and yellow is/are claimed as a feature of the mark.

The Chinese characters in this mark transliterate to “FU” and this means “blessing”, or “good fortune” in English.