BEN & JERRY’S

Advertising, marketing, and promotional services in the field of ice cream and frozen confections; retail and online retail store services featuring ice cream, frozen confections, desserts, and related merchandise; wholesale and distributorship services featuring ice cream and frozen confections; providing consumer product information via a website in the field of ice cream and frozen confections; administration of consumer loyalty programs featuring discounts and promotional incentives; product demonstrations of ice cream and frozen confections; organization of exhibitions and trade fairs for commercial or advertising purposes in the field of ice cream and frozen confections; promoting public awareness in the field of social justice, namely promoting social equity, environmental justice, racial justice, and providing monetary grants to various related causes; sponsorship search and procurement of sponsorship agreements; business development services, namely providing start-up and entrepreneurship support and resources for entrepreneurs; business management and consultation services for franchising of retail ice cream shops; influencer marketing services; public relations

Financial sponsorship of cultural, culinary, and entertainment events; arranging of financial sponsorship; charitable fundraising services; charitable fundraising services in the field of social justice; charitable fundraising services in the fields of social and emotional learning and community building; issuance of stored value cards and gift cards; processing of consumer rebates for purchases of ice cream and frozen confections; financial administration of promotional incentive programs for customers

Organizing and conducting culinary festivals and tasting events featuring ice cream and frozen confections; live events featuring music and culinary demonstrations; arranging and conducting special events for social entertainment purposes; conducting classes and workshops in culinary arts and dessert preparation; providing education services, namely, providing classes, seminars, and workshops in the field of relationship management and enhancing communication skills; educational services, namely, providing classes, seminars, and workshops related to activism and charity activities; providing training and mentoring in the field of start-up businesses and entrepreneurship; social awareness and education services, namely providing children and young adults with social and emotional resources and learning programs related to cultivating happiness; providing online non-downloadable videos featuring culinary content and brand storytelling; providing online non-downloadable electronic publications in the field of culinary arts and dessert culture; arranging and conducting culinary competitions