The mark consists of trade dress product packaging consisting of a two-toned layout featuring a vertical color panel on the left side and a predominantly light-colored field covering the remainder of the package. The color panel incorporates a gradient transition between highly saturated, vibrant colors dark blue to blue and cyan and prominently displays key, vertically stacked nutritional facts in light, contrasting text. The main light-colored field displays the word COUNTER and the product name BEEFY QUESO BURRITO in large, bold, dark-colored text, and is further distinguished by a multi-layered, high-contrast yellow graphic element positioned in the lower right quadrant to prominently call out the grams of protein per serving. Applicant does not claim TOTAL CARBS, TOTAL FAT, HIGH PROTEIN, SEASONED GROUND BEEF, ETC, HIGH PROTEIN or 30G PROTEIN PER SERVING as a part of this trade dress and includes the wording only to show placement of text on the label.

The color(s) dark blue, blue, cyan, black, white, yellow is/are claimed as a feature of the mark.