The mark consists of trade dress product packaging consisting of a two-toned layout featuring a horizontal color panel on the bottom and a predominantly light-colored field imposed on top. The color panel incorporates a gradient transition between highly saturated, vibrant colors orange to red and pink and prominently displays key, stacked nutritional facts in contrasting text. The main light-colored field displays the word COUNTER and the product name TACO MAC & CHEESE in large, bold, dark-colored text, and is further distinguished by a multi-layered, high-contrast green graphic element positioned in the upper right quadrant of the light-colored field to prominently call out the grams of protein per serving. Applicant does not claim TOTAL CARBS, TOTAL FAT, TOTAL PROTEIN, HIGH PROTEIN, SEASONED GROUND BEEF, ETC, or 30G PROTEIN PER SERVING as a part of this trade dress and includes the wording only to show placement of text on the label.

The color(s) pink, red, orange, black, white, green is/are claimed as a feature of the mark.