The mark consists of a three-dimensional configuration of product packaging made up of a generally rectangular product bag. The dotted lines are to show placement of the mark on the packaging and are not part of the mark. The background of the entire bag is green with speckles of white, which creates a camo-like pattern. The mark features at the front, center of the bag, a portrait of a man wearing a sombrero and with a handkerchief and holster for ammo around his neck. The man’s face is depicted in green, the handkerchief in red, the holster in yellow with a green outline, the sombrero in yellow with a green outline, and a red zigzag pattern along the outside of the brim of the sombrero. The portrait of the man is framed by a yellow border with a curved red banner at the top with the wording “VIVA PANCHO” in yellow letters inside the banner. The background inside the framed yellow border and behind the portrait of the man is made up of alternating red and white triangular rays. Below the portrait of the man is the wording “100% MESQUITE CHARCOAL” in yellow. The back of the packaging is identical to the front. On both sides of the packaging, the wording “100% MESQUITE CHARCOAL” appears in yellow alongside the same portrait of the man with the “VIVA PANCHO” wording depicted on the front. On the bottom of the bag is the same curved red banner with the wording “VIVA PANCHO” in yellow letters inside the banner and the wording “100% MESQUITE CHARCOAL” below it.

The color(s) green, white, red and yellow is/are claimed as a feature of the mark.

The English translation of the Spanish wording VIVA PANCHO in the mark is LONG LIVE PANCHO.