IT'S NOT HOW, IT'S WHY

Serial Number 99445113
630

Registration Progress

Application Filed
Oct 15, 2025
Under Examination
Approved for Publication
Published for Opposition
Registered

Trademark Image

IT'S NOT HOW, IT'S WHY

Basic Information

Serial Number
99445113
Filing Date
October 15, 2025
Drawing Code
4

Status Summary

Current Status
Active
Status Code
630
Status Date
Oct 15, 2025
Application
Pending
Classes
016 018 025 026

Rights Holder

Lucas Museum of Narrative Art

54
Address
700 S. Flower Street
24th Floor
Los Angeles, CA 90017

Ownership History

Lucas Museum of Narrative Art

Original Applicant
54
Los Angeles, CA

Legal Representation

Attorney
Robert N. Phillips

Application History

2 events
Date Code Type Description Documents
Oct 15, 2025 MAFR O APPLICATION FILING RECEIPT MAILED Loading...
Oct 15, 2025 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 016
Printed matter, namely, printed art reproductions, calendars, posters, post cards, picture books in the fields of art, illustrative art, digital art, cinematic art, animation and visual effects; pens; pencils
Class 018
tote bags
Class 025
Clothing, namely, t-shirts, hats, beanies, tank tops, hooded sweatshirts, sweatshirts, short sleeve t-shirts, long sleeve t-shirts, graphic t-shirts, shorts, pants, sweatpants, pajamas, and shirts for infants, babies, toddlers, and children
Class 026
Buttons; ornamental novelty pins; magnets

Classification

International Classes
016 018 025 026