The mark consists of the three-dimensional trade dress packaging for the goods. The packaging design features a predominantly white background with blue and purple accent text and gray text, and pink and purple graphic elements. The trade dress on the front panel includes the words POSTPARTUM RECOVERY ESSENTIALS KIT THE BATHROOM RECOVERY REGIMEN YOU WON’T WANT TO PEE WITHOUT in blue. Toward the bottom of the front panel is a shaded purple band featuring the words CLEANSE, WEAR, COOL + ABSORB, SOOTHE + RELIEVE PAIN, and STORE. Below the word CLEANSE appear the words UPSIDE DOWN PERI BOTTLE 1 PERI BOTTLE. Along the base of the front panel appear images of underwear, a maxi pad, a liner, a foam dispenser, and a storage caddy, together with the respective corresponding text DISPOSABLE POSTPARTUM UNDERWEAR 4 PAIRS, INSTANT ICE MAXI PADS 4 PADS, PERINEAL COOLING PAD LINERS 24 WITCH HAZEL LINERS, PERINEAL HEALING FOAM WITCH HAZEL NET 5 FL. OZ. and TOILET-TOP STORAGE CADDY 1 TOILET CADDY. The top panel contains in the lower left corner the words FRIDA MOM in blue. The right and left side panels are solid purple. The rear panel is organized horizontally with a blue segment of text at the top featuring the words MEET YOUR VAG SQUAD. Directly underneath that blue segment is gray text describing product features and use. Directly underneath that is a horizontal line, followed by the words LAYER ON RELIEF WITH OUR 5-STEP in gray. Underneath that appear the words POSTPARTUM RECOVERY REGIMEN in purple. Underneath that appear five vertically-oriented images displaying the 5-step regimen, namely, a peri bottle image with the words 1. CLEANSE WITH UPSIDE DOWN PERI BOTTLE, an underwear image with the words 2. WEAR DISPOSABLE POSTPARTUM UNDERWEAR, a maxi pad image with the words 3. CHILL AND ABSORB WITH INSTANT ICE MAXI PADS, a pad liner image with the words 4. SOOTHE WITH PERINEAL COOLING PAD LINERS, and a foam dispenser image with the words 5. RELIEVE PAIN WITH PERINEAL HEALING FOAM, all in purple. The bottom panel consists of a white rectangle surrounded by purple. The broken lines depicting the shape of the packaging indicate placement of the mark on the goods and are not part of the mark. There are also broken lines in certain gray text indicating the placement of the text relative to the mark but not part of the mark.

The color(s) blue, gray, pink, purple is/are claimed as a feature of the mark.