The mark consists of the three-dimensional trade dress packaging for the goods. The packaging design features a predominantly white background with blue and purple accent text and gray text, and pink, purple and gray graphic elements. The trade dress on the front panel includes the words FRIDA MOM POSTPARTUM RECOVERY ESSENTIALS KIT THE BATHROOM RECOVERY REGIMEN YOU WON’T WANT TO PEE WITHOUT in blue. Directly underneath these words is a stylized illustration of a top, partial view of a woman seated displaying thighs, toes, underwear and a maxi pad in pink and purple, with pink and purple dots to the left and right. Above the image appears the tagline TRUST US, YOUR VAGINA WILL THANK YOU. Directly below the image is a shaded purple band featuring the words CLEANSE, WEAR, COOL + ABSORB, SOOTHE + RELIEVE PAIN, and STORE. Bisecting the purple band at the left side is a peri bottle in pink and purple, above which the words NOW INCLUDED appear in blue. Below the peri bottle appear the words UPSIDE DOWN PERI BOTTLE 1 PERI BOTTLE. To the right, along the base of the front panel appear images of underwear, a maxi pad, a liner, a foam dispenser, and a storage caddy, together with the respective corresponding text DISPOSABLE POSTPARTUM UNDERWEAR 4 PAIRS, INSTANT ICE MAXI PADS 4 PADS, PERINEAL COOLING PAD LINERS 24 WITCH HAZEL LINERS, PERINEAL HEALING FOAM WITCH HAZEL NET 5 FL. OZ. and TOILET-TOP STORAGE CADDY 1 TOILET CADDY. The top panel contains in the lower left corner the words FRIDA MOM in blue. The right and left side panels are solid purple. The rear panel is organized horizontally with a blue segment of text at the top featuring the words FRIDA MOM and MEET YOUR VAG SQUAD. Directly underneath that blue segment is gray text describing product features and use. Directly underneath that is a horizontal line, followed by the words LAYER ON RELIEF WITH OUR 5-STEP in gray. Underneath that appear the words POSTPARTUM RECOVERY REGIMEN in purple. Underneath that appear five vertically-oriented images displaying the 5-step regimen, namely, a peri bottle image with the words 1. CLEANSE WITH UPSIDE DOWN PERI BOTTLE, an underwear image with the words 2. WEAR DISPOSABLE POSTPARTUM UNDERWEAR, a maxi pad image with the words 3. CHILL AND ABSORB WITH INSTANT ICE MAXI PADS, a pad liner image with the words 4. SOOTHE WITH PERINEAL COOLING PAD LINERS, and a foam dispenser image with the words 5. RELIEVE PAIN WITH PERINEAL HEALING FOAM, all in purple. Directly underneath the 5-step regimen appear the words ALSO INCLUDES TOILET-TOP STORAGE CADDY in purple, with an image of the caddy. To the right side of the rear panel, an illustration appears demonstrating the five-step regimen, namely, a peri bottle 1 with the words NOW INCLUDED in blue and BIDET FOR YOUR VAJAY in purple, underwear 2, a pad 3, a liner 4, and foam 5. The bottom panel consists of a white rectangle surrounded by purple. The broken lines depicting the shape of the packaging indicate placement of the mark on the goods and are not part of the mark.

The color(s) blue, gray, pink, purple is/are claimed as a feature of the mark.