The mark consists of the three-dimensional trade dress packaging for the goods. The packaging design features a predominantly white background with blue and purple accent text and gray text, and pink, purple and gray graphic elements. The trade dress on the front panel includes the words FRIDA MOM UPSIDE DOWN PERI BOTTLE THE MOMWASHER FOR POSTPARTUM CARE DOWN THERE in blue. Directly underneath these words is a stylized illustration of the product with droplets in purple and pink. Directly underneath the image are the words A BIDET FOR YOUR VAJAY with droplets in purple on the left side. Underneath these words is a horizontal purple band that appears at the bottom edge and wraps continuously around the side and rear panels at the base of the packaging. On the front panel, the band includes the words POSTPARTUM and 1 PERI BOTTLE + 1 TRAVEL BAG in white. The top panel contains in the lower right corner a purple quarter circle that includes the words STEP 1 in white. The right side panel contains the words TRUST US, YOUR VAGINA WILL THANK YOU with droplets in purple in the upper left corner in purple. The rear panel is organized vertically with a blue segment of text at the top featuring the words FRIDA MOM and other text about the product. Directly underneath that blue segment is gray text describing product features and use. Directly underneath that is a horizontal line, followed by the words SUGGESTED USE in gray, and text about the suggested use of the product. Underneath that appear the words LAYER ON RELIEF WITH OUR 5-STEP in gray. Underneath that appear the words POSTPARTUM RECOVERY REGIMEN* in purple. Underneath that appear five vertically-oriented images displaying the 5-step regimen, namely, a peri bottle image with the words 1. CLEANSE WITH UPSIDE DOWN PERI BOTTLE, in purple, an underwear image with the words 2. WEAR DISPOSABLE POSTPARTUM UNDERWEAR, in gray, a maxi pad image with the words 3. CHILL AND ABSORB WITH INSTANT ICE MAXI PADS, in gray, a pad liner image with the words 4. SOOTHE WITH PERINEAL COOLING PAD LINERS, in gray, and a foam dispenser image with the words 5. RELIEVE PAIN WITH PERINEAL HEALING FOAM, in gray. Directly underneath the 5-step regimen appear the words *EACH SOLD SEPARATELY in gray to the right and BE POSTPARTUM PREPARED. in purple on the left. The left side panel features a continuation of the base of the product and text regarding CARE + SAFETY. The bottom panel is solid purple. The broken lines depicting the shape of the packaging indicate placement of the mark on the goods and are not part of the mark.

The color(s) blue, gray, pink, purple is/are claimed as a feature of the mark.