The mark consists of the three-dimensional trade dress packaging for the goods. The packaging design features a predominantly white background with blue and purple accent text and gray text, and pink, purple and gray graphic elements. The trade dress on the front panel includes the words FRIDA MOM INSTANT ICE MAX PADS 2-IN-1 ABSORBENT PADSICLES FOR POSTPARTUM RECOVERY in blue. Directly underneath these words is a stylized illustration of a maxi pad surrounded by ice cubes rendered in purple and pink. In the lower right corner of the front panel appears the phrase GET YOUR VAGINA ON THE ROCKS in purple. Underneath the image is a horizontal purple band that appears at the bottom edge and wraps continuously around the side and rear panels at the base of the packaging. On the front panel, the band includes the words POSTPARTUM and 8 INSTANT ICE PADS in white. The top panel contains in the lower right corner a purple quarter circle that includes the words STEP 3 in white. The right side panel contains the words INSTANT ICE PADSICLES – NO RECIPE REQUIRED at the top in purple, and further pink and purple ice cubes at the bottom. The rear panel is organized horizontally with a blue segment of text at the top featuring the words FRIDA MOM and other text about the product. Directly underneath that blue segment is gray text describing product features and use. Directly underneath that is a horizontal line, followed by the words SUGGESTED USE, and text about the suggested use of the product, CONTAINS, and text about what the product contains, and CARE + SAFETY, and text about product care and safety, all in gray. On the right side of rear panel appear the words LAYER ON RELIEF WITH OUR 5-STEP in gray. Underneath that appear the words POSTPARTUM RECOVERY REGIMEN* in purple. Underneath that appear five vertically-oriented images displaying the 5-step regimen, namely, a peri bottle image with the words 1. CLEANSE WITH UPSIDE DOWN PERI BOTTLE, in gray, an underwear image with the words 2. WEAR DISPOSABLE POSTPARTUM UNDERWEAR, in gray, a maxi pad image with the words 3. CHILL AND ABSORB WITH INSTANT ICE MAXI PADS, in purple, a pad liner image with the words 4. SOOTHE WITH PERINEAL COOLING PAD LINERS, in gray, and a foam dispenser image with the words 5. RELIEVE PAIN WITH PERINEAL HEALING FOAM, in gray. Directly underneath the 5-step regimen appear the words *EACH SOLD SEPARATELY in gray and BE POSTPARTUM PREPARED in purple. On the left side panel appear the words FRIDA MOM INSTANT ICE MAX PADS 2-IN-1 ABSORBENT PADSICLES FOR POSTPARTUM RECOVERY in blue, as well as a popsicle image in purple and pink. In the purple band at the bottom edge of the left side panel appear the words POSTPARTUM and 8 INSTANT ICE PADS. The bottom panel is solid purple. The broken lines depicting the shape of the packaging indicate placement of the mark on the goods and are not part of the mark.

The color(s) blue, gray, pink, purple is/are claimed as a feature of the mark.