ATHENA BY ZETA

Business data analysis; business intelligence services; market research and analysis; advertising and marketing services; audience targeting, selection, and segmentation for advertising purposes; media planning, buying, and analytics; business consulting in the fields of customer acquisition, retention, lifecycle marketing, and marketing automation; advisory services relating to the use of predictive modeling, simulations, and testing for business and marketing strategy; development, execution, and optimization of marketing campaigns; compilation of business, consumer, and marketing data into computer databases; business process management and consulting for the development of personalized and adaptive experiences for marketers; business process management and consulting for orchestration, optimization, and automation of marketing workflows; preparation of business reports, marketing dashboards, and adaptive user interfaces for marketing

Software as a service (SaaS) services featuring software for using artificial intelligence and machine learning to provide voice-activated virtual assistant functionality, generate adaptive user interfaces and dashboards, and orchestrate workflows across marketing technology systems; providing non-downloadable software for using artificial intelligence and agentic applications to select audiences, perform identity resolution, plan, build, launch, and optimize marketing campaigns, forecast, simulate, and test media strategies, generate personalized marketing experiences, and analyze proprietary and third-party data sets to generate insights and trigger automated actions; providing non-downloadable software for data integration and application interoperability in the field of marketing technology; providing non-downloadable software for orchestrating agentic applications to generate adaptive experiences for marketers and perform marketing actions