The mark consists of stylized Korean characters arranged into three distinct sections. On the left side, three larger characters, which transliterate to "Jijangsu," are aligned vertically. Above a central graphic element, four smaller characters that transliterate to "Haepung Balhyo" are positioned. In the lower right section, there is a single character that transliterates to "Saeng," embedded within a circle whose outline is unclear. An abstract graphic design featuring flowing lines, reminiscent of waves and wind, is placed between the smaller and medium-sized characters.

Color is not claimed as a feature of the mark.

The Korean characters in this mark transliterate to Jijangsu, Haepung Balhyo, Saeng and this means Earth-filtered water, sea wind fermentation, life/raw in English.