BRANDS IN PLAY

Serial Number 99396139
641

Registration Progress

Application Filed
Sep 16, 2025
Under Examination
Approved for Publication
Published for Opposition
Registered

Attorney Assistance

Non-Final Action E-Mailed
Due: Apr 30, 2026 87 days

Trademark Image

BRANDS IN PLAY

Basic Information

Serial Number
99396139
Filing Date
September 16, 2025
Drawing Code
3

Status Summary

Current Status
Active
Status Code
641
Status Date
Jan 30, 2026
Application
Pending
Classes
041

Rights Holder

Sawhorse Productions, LLC

16
Address
3499 Cahuenga Blvd W.
Los Angeles, CA 90068

Ownership History

Sawhorse Productions, LLC

Original Applicant
16
Los Angeles, CA

Legal Representation

Attorney
MICHAEL AVERY SEGAL

USPTO Deadlines

Next Deadline
87 days remaining
Non-Final Action E-Mailed
Due Date
April 30, 2026
Extension Available
Until July 30, 2026

Application History

8 events
Date Code Type Description Documents
Jan 30, 2026 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Jan 30, 2026 GNRT F NON-FINAL ACTION E-MAILED Loading...
Jan 30, 2026 CNRT R NON-FINAL ACTION WRITTEN Loading...
Jan 30, 2026 DOCK D ASSIGNED TO EXAMINER Loading...
Jan 30, 2026 MDSC E NOTICE OF DESIGN SEARCH CODE E-MAILED Loading...
Jan 30, 2026 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Sep 16, 2025 MAFR O APPLICATION FILING RECEIPT MAILED Loading...
Sep 16, 2025 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 041
Production of podcasts; Entertainment services, namely, providing podcasts in the field of marketing related to entertainment, gaming, and immersive technology; Entertainment services, namely, providing video podcasts in the field of marketing related to entertainment, gaming, and immersive technology specifically; Entertainment services, namely, an ongoing multimedia program featuring discussions on marketing in entertainment, gaming, and immersive technology specifically, distributed via various platforms across multiple forms of transmission media
First Use Anywhere: Feb 14, 2025
First Use in Commerce: Feb 14, 2025

Additional Information

Design Mark
The mark consists of “BRANDS IN PLAY” in stylized font with the words stacked vertically, horizontal lines flanking the word “IN,” and the letter “A” in “PLAY” featuring a black triangle in the center resembling a play button.
Color Claim
Color is not claimed as a feature of the mark.

Classification

International Classes
041