AURA IQ

Serial Number 99357631
641

Registration Progress

Application Filed
Aug 26, 2025
Under Examination
Approved for Publication
Published for Opposition
Registered

Attorney Assistance

Non-Final Action E-Mailed
Due: Apr 23, 2026 84 days

Trademark Image

AURA IQ

Basic Information

Serial Number
99357631
Filing Date
August 26, 2025
Drawing Code
4

Status Summary

Current Status
Active
Status Code
641
Status Date
Jan 23, 2026
Application
Pending
Classes
035

Rights Holder

Hearst Magazine Media, Inc.

03
Address
300 West 57th Street
300 West 57th Street
New York, NY 10019

Ownership History

Hearst Magazine Media, Inc.

Original Applicant
03
New York, NY

Legal Representation

Attorney
David M Brioso

USPTO Deadlines

Next Deadline
84 days remaining
Non-Final Action E-Mailed
Due Date
April 23, 2026
Extension Available
Until July 23, 2026

Application History

7 events
Date Code Type Description Documents
Jan 23, 2026 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Jan 23, 2026 GNRT F NON-FINAL ACTION E-MAILED Loading...
Jan 23, 2026 CNRT R NON-FINAL ACTION WRITTEN Loading...
Jan 15, 2026 DOCK D ASSIGNED TO EXAMINER Loading...
Jan 14, 2026 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Aug 26, 2025 MAFR O APPLICATION FILING RECEIPT MAILED Loading...
Aug 26, 2025 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 035
Advertising technology services, namely, providing a performance-focused contextual and intent-based ad targeting platform using proprietary first-party data and AI-enabled segmentation; Placing advertisements for others through contextual analysis and predictive modeling; Advertising campaign management services, including tracking, analyzing, and reporting on consumer engagement and ad effectiveness; Advertising and marketing research services, namely, matching advertising creative assets to audience profiles using contextual and intent signals; providing insights by aligning consumer behavior data with contextual content environments for advertising campaign optimization.
First Use Anywhere: Jun 16, 2025
First Use in Commerce: Jun 16, 2025

Classification

International Classes
035