BURDEN OF PROOF

Retail store services featuring general merchandise, food, non-alcoholic beverages, barware, tea, gourmet food, specialty foods, soda, sparkling and still water, drink mixes, snack foods; Retail store services featuring beverages; Providing consumer product information via social media websites; Providing consumer product information via social media mobile applications; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; On-line customer-based social media brand marketing services; Advertising, promotion and marketing services in the nature of e-mail blast campaigns for others; Advertising services; Production of advertising materials; On-line advertising and marketing services; Development of internet advertising concepts; Advertising on the Internet for others; Advertising and promotion services and related consulting