PLAYBOOK BY ACTION

Downloadable software for tracking bets placed across multiple sports betting providers, importing bet slips and tickets from sports betting providers, and analyzing bets placed in the field of sports; Downloadable software for use in research, evaluation, collection, calculation, and real-time monitoring of individual player and user performance statistics, predicting future player and user performances, customizing lineups and building predictive outcome models from statistical databases, and securing personalized recommendations and advice, all in the fields of fantasy sports and online gaming; Downloadable software for viewing live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports; Downloadable software for receiving and viewing live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts

Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising, marketing and promotion services; Dissemination of advertising for others via an on-line communications network on the internet; Dissemination of advertising for others via the Internet; Dissemination of advertising matter; On-line promotion of computer networks and websites; Online advertising and promotional services; Provision of space on websites for advertising goods and services

Information transmission via electronic communications networks; Transmission and delivery of of videos, pictures, images, text, photos and information via the Internet; Transmission and distribution of data or audio visual images via a global computer network or the internet; Transmission of sound, video and information

Providing sports information; Providing sports news; Providing sports information by means of an Internet website portal; Providing sports information via a website; Providing sports news and information in the field of sports statistics; Providing news and information in the field of sports; Providing entertainment news and information specifically in the field of sports and sports statistics via a website; Providing sports news and information in the field of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, Olympic sports and esports; Providing a website featuring information relating to the sport of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, Olympic sports and esports; Analyzing competitive sports scores and data for others for entertainment purposes; Providing information in the field of sports statistics via a data feed; Rating sports players and sports teams by assigning a numeric measure; Providing an Internet sports news portal featuring links to sports news stories and articles in the field of sports; Providing sports information via social media mobile applications; Providing sports information via social media websites

Software as a service (SAAS) services featuring software for generating content for use in fantasy sports and sports betting, that enables users to evaluate player performance statistics and monitor real-time player and location variables to predict future outcomes; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts; Software as a service (SAAS) services featuring software for alerts for the purpose of sports betting, namely, notifications for betting line moves and betting opportunities