THE BEAUTY SHIFT

Serial Number 99322389
641

Registration Progress

Application Filed
Aug 6, 2025
Under Examination
Approved for Publication
Published for Opposition
Registered

Attorney Assistance

Non-Final Action E-Mailed
Due: Mar 22, 2026 82 days

Trademark Image

THE BEAUTY SHIFT

Basic Information

Serial Number
99322389
Filing Date
August 6, 2025
Drawing Code
5

Status Summary

Current Status
Active
Status Code
641
Status Date
Dec 22, 2025
Application
Pending
Classes
003 009 025 035
+1 more

Rights Holder

Beautystylelist LLC

16
Address
1200 S Brand Blvd
Suite 120
Glendale, CA 91204

Ownership History

Beautystylelist LLC

Original Applicant
16
Glendale, CA

Legal Representation

Attorney
Elizabeth Yang

USPTO Deadlines

Next Deadline
82 days remaining
Non-Final Action E-Mailed
Due Date
March 22, 2026
Extension Available
Until June 22, 2026

Application History

7 events
Date Code Type Description Documents
Dec 22, 2025 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Dec 22, 2025 GNRT F NON-FINAL ACTION E-MAILED Loading...
Dec 22, 2025 CNRT R NON-FINAL ACTION WRITTEN Loading...
Dec 20, 2025 DOCK D ASSIGNED TO EXAMINER Loading...
Dec 14, 2025 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Aug 6, 2025 MAFR O APPLICATION FILING RECEIPT MAILED Loading...
Aug 6, 2025 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 003
Body spray used as a personal deodorant and as fragrance; Skin and body topical lotions, creams and oils for cosmetic use; Facial oils; Non-medicated skin serums; Non-medicated exfoliating preparations for skin; Bath salts, not for medical purposes; Non-medicated skin care preparations, namely, facial spray and body mist, oils, serums, exfoliants, bath soaks; Non-medicated body care preparations, namely, bath soaks, wellness sprays, energy-cleansing products, and kid-safe skincare formulations
Class 009
Downloadable audio and video recordings featuring guided meditations, ebooks, courses, ritual card decks, journaling templates, and mobile applications featuring wellness, beauty, or personal transformation content
Class 025
Tops as clothing; Bottoms as clothing; Loungewear; Headwear; Outerwear, namely, jackets and coats
Class 035
Marketing services in the nature of promotion of third-party goods and services by brand ambassadors; Endorsement services, namely, promoting the goods and services of others; Providing marketing services for others through affiliate marketing programs; On-line retail store services featuring beauty products, wellness products, lifestyle goods, and self-care products; Retail store services featuring personal care products, cosmetics, and wellness goods
Class 041
Educational services, namely, providing in-person and virtual courses, workshops, retreats, guided meditations, podcasts, and live events in the fields of wellness, self-care, beauty, personal growth, and spiritual transformation

Additional Information

Design Mark
The mark consists of a text THE BEAUTY and a stylized word SHIFT at the bottom.

Classification

International Classes
003 009 025 035 041