TANCHO

The mark consists of The word TANCHO (meaning red dot in Japanese, in this context to describe the Tancho Kohaku Fish variety) written in a stylized Japanese calligraphy font, with a Japanese kanji character TAN (meaning red) written in calligraphy style shown as a transparent background in the center of the mark. At the end of the word TANCHO, an image of two Koi fishes with two different color tones swimming in a circular pattern resembling a yin-yang symbol. Above the two Koi fishes is a square stamp with the Japanese kanji characters for Sushi.

The Japanese characters in this mark transliterate to TANCHO means Tancho Kohaku, a specific breed of Koi fish with a bright red crest on the center of its head. and this means The first non-latin (kanji) character is tan, means red. The second non-latin kanji characters is sushi, the popular Japanese dish with fermented rice typically served with fish.means in English.