CONSUMER CANVAS

direct marketing campaign management for others; modeling for advertising or sales promotion, namely, marketing data modeling; market analysis, namely, scoring and analysis of marketing data for others; market analysis and research, namely, customer and prospective customer analysis and targeting for others; business consultation services in the fields of direct marketing and consumer information privacy; Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and retention marketing campaigns, creating custom look-alike audiences and distributing them to publishers and platforms, offline destinations, customer data enrichment services, and data segmentation services to allow marketers to segment by individual, household, life stage, financial, or insurance behaviors, and acculturation; providing consumer data in the nature of demographic and lifestyle information for purposes of targeted advertising; standardizing consumer contact data in the nature of analysis of contact data for consumers in order to determine modifications of the contact data for business purposes to assist with determining the quality of the data in order to adhere to standardized name and address formats and to use standardized abbreviations