LENS+

Downloadable software for modifying the appearance and enabling transmission of photographs and videos; Downloadable computer software, namely, augmented reality software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images, videos and audio; Downloadable computer software for use in mobile devices, namely, augmented reality software for integrating electronic data with real world environments for the purpose of viewing, capturing, recording and editing augmented images and augmented videos; Downloadable software granting users early or exclusive access to new and experimental features relating to all of the foregoing; Downloadable mobile application software for users to view and access ad-free content

Administration of a consumer membership program enabling participants to access pre-release, exclusive, and experimental features, software, and games via a mobile application, global computer networks, wireless networks, and electronic communications networks; Marketing, advertising, and promotional services using augmented reality computer software for integrating electronic data with real world environments for the purpose of experiencing, viewing, capturing, recording and editing augmented images, videos, audio and sensory content; Providing online advertising services for others; Dissemination of advertising for others via computer and other communication networks

Providing temporary use of non-downloadable software, namely, augmented reality software for integrating electronic data with real world environments for the purpose of viewing, capturing, recording and editing augmented images and augmented videos; Providing temporary use of non-downloadable software for modifying the appearance and enabling transmission of photographs and videos; Providing temporary use of non-downloadable software for use in taking and editing photographs and recording and editing videos; Application service provider (ASP) featuring software to enable or facilitate the uploading, downloading, streaming, posting, displaying, linking, sharing or otherwise providing electronic media or information over communication networks; Providing temporary use of non-downloadable software granting users early or exclusive access to new and experimental features