Advertising and marketing; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Online retail shoes, clothing, bags, cups and sports accessories store services featuring in-store order pickup; Pop-up retail store services featuring shoes, clothing, bags, cups and sports accessories; Promotion, advertising and marketing of on-line websites; Retail department stores; Retail discount store services in the field of shoes, clothing, bags, cups and sports accessories; Retail grocery stores; Supermarkets; Supply chain management services; Web site optimization; Advertisement and publicity services by television, internet radio and mail