IT'S NOT PERSONAL, IT'S BUSINESS. WE GET IT.

Serial Number 99222092
686

Registration Progress

Application Filed
Jun 6, 2025
Under Examination
Approved for Publication
Dec 9, 2025
Published for Opposition
Dec 9, 2025
Registered

Attorney Assistance

Published for Opposition
Due: Jan 08, 2026 15 days

Trademark Image

IT'S NOT PERSONAL, IT'S BUSINESS.  WE GET IT.

Basic Information

Serial Number
99222092
Filing Date
June 6, 2025
Published for Opposition
December 9, 2025
Drawing Code
3

Status Summary

Current Status
Active
Status Code
686
Status Date
Dec 9, 2025
Application
Pending
Classes
035 036

Rights Holder

The Hilb Group, LLC

16
Address
6802 Paragon Place
Suite 200
Richmond, VA 23230

Ownership History

The Hilb Group, LLC

Original Applicant
16
Richmond, VA

The Hilb Group, LLC

Owner at Publication
16
Richmond, VA

Legal Representation

Attorney
Michael R Gilman

USPTO Deadlines

Next Deadline
15 days remaining
Published for Opposition
Due Date
January 08, 2026
Extension Available
Until February 08, 2026

Application History

16 events
Date Code Type Description Documents
Dec 9, 2025 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Dec 9, 2025 PUBO A PUBLISHED FOR OPPOSITION Loading...
Dec 3, 2025 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Nov 14, 2025 CNSA O APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Nov 14, 2025 XAEC I EXAMINER'S AMENDMENT ENTERED Loading...
Nov 14, 2025 GNEN O NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED Loading...
Nov 14, 2025 GNEA F EXAMINERS AMENDMENT E-MAILED Loading...
Nov 14, 2025 CNEA R EXAMINERS AMENDMENT -WRITTEN Loading...
Nov 12, 2025 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Nov 12, 2025 GNRT F NON-FINAL ACTION E-MAILED Loading...
Nov 12, 2025 CNRT R NON-FINAL ACTION WRITTEN Loading...
Oct 28, 2025 DOCK D ASSIGNED TO EXAMINER Loading...
Oct 14, 2025 MDSM E NOTICE OF DESIGN SEARCH CODE E-MAILED Loading...
Oct 14, 2025 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Jun 6, 2025 MAFR O APPLICATION FILING RECEIPT MAILED Loading...
Jun 6, 2025 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 035
Human resources consultancy; Human resources management; Human resources consultation; Human resource analysis and consulting services; Promotion of financial and insurance services, on behalf of third parties
First Use Anywhere: Mar 11, 2025
First Use in Commerce: Mar 11, 2025
Class 036
Consulting services in the field of employee benefit plans concerning insurance and finance; Providing information in the field of employee financial benefit plans; Processing, administering and managing employee benefit plans concerning insurance and finance; Advisory services in the field of employee benefits for group healthcare and business insurance offered to employees in addition to standard benefits such as medical, dental, life insurance including short term disability, long term disability, cancer insurance, accidental death and dismemberment; Insurance brokerage; Insurance agency and brokerage; Insurance brokerage services; Insurance consultation; Insurance consultancy; Insurance agencies; Insurance information; Insurance services, namely, writing property and casualty insurance; Assessing insurance claims; Life insurance brokerage; Insurance risk management; Providing insurance information; Providing information in insurance matters; Insurance information and consultancy; Consulting and information concerning insurance; Insurance and financial information and consultancy services; Consultancy services relating to insurance; Financial consultancy and insurance consultancy; Providing counseling and consulting in the field of healthcare insurance benefits; Financial services in the nature of providing an investment option available for life insurance products; Financial services in the nature of providing an investment option available for fixed annuities and fixed-indexed annuity life insurance products; Financial services, namely, providing an investment option available for variable annuity and variable life insurance products; Insurance services, namely, insurance eligibility review and verification and consultation in the life, health, accident and fire industry; Insurance consultancy services, namely, providing advice in the field of property and casualty insurance
First Use Anywhere: Mar 11, 2025
First Use in Commerce: Mar 11, 2025

Additional Information

Design Mark
The mark consists of the stylized wording "IT'S NOT PERSONAL, IT'S BUSINESS."  The word "NOT" has an "X" crossing out the word.  Below this, is the smaller stylized wording "WE GET IT."  The shaded background represents background and/or transparent space and is not claimed as a feature of the mark.
Pseudo Mark
IT IS NOT PERSONAL IT IS BUSINESS WE GET IT

Classification

International Classes
035 036