DATA DECISIONS GROUP

Marketing services, namely, consumer data, analytics, and surveys; Business intelligence services, namely reporting, dashboards, and analytics; Business research services in the field of consumer data analytics and survey-based market research; Outsource service provider in the field of data processing and analytics; Compilation and systemization of information into computer databases; Data preparation, cleaning, validation, transformation, enrichment, and shaping and identity resolution services for use in marketing and analytics; Business consulting services in the fields of data-driven marketing, marketing analytics and AI, and customer intelligence; Consumer profiling and modeling services for customer acquisition and retention; Development and delivery of consumer audiences; Marketing campaign performance analysis and optimization; Consumer marketing research and consulting related thereto; Market research services, including survey design, fielding, and reporting

Platform as a service (PAAS) featuring computer software platforms for business intelligence, namely, analyzing consumer data, consumer profiling, data enhancement, and identifying marketing prospects; Software as a service (SaaS) featuring software for analyzing and managing consumer data, consumer audience segmentation, data science and modeling, and identifying marketing prospects; Software as a service (SaaS) featuring software for consumer data preparation, transformation, validation, enrichment, and identity resolution; Cloud computing services featuring software for storing, integrating, managing, and analyzing consumer and marketing data; Development and deployment of data science and artificial intelligence (AI) models for marketing and advertising use; Providing online non-downloadable software for market research survey design, fielding, execution, reporting, and analytics