Advertising services, namely, purchasing, placing, and disseminating advertising media across public and private distribution networks, including the Internet, mobile devices, video, audio, connected television, streaming television, cable television, broadcast television, gaming devices, and virtual reality networks and devices; advertising services, namely, creation, activation, and measurement of advertising campaigns and methodologies for targeting inventory, impressions, behavioral attributes, or users to drive measurable business outcomes for others; advertising consulting services, namely, facilitating the creation, planning, placement, management, tracking, optimization, and analysis of multi-channel advertising and marketing campaigns for others; development, creative production, copywriting, and post-production of advertising and marketing content for others; analysis of advertising and marketing campaigns for optimizing consumer engagement with advertisements; advertising campaign management services, namely, tracking, analyzing, and reporting on consumer data, demographics, behavior, and responses; consulting services for optimizing advertising channels and campaign mix

Software as a service (SaaS) featuring non-downloadable software for use in the field of marketing and advertising, namely, software for the creation, management, tracking, optimization, and analysis of advertising and marketing campaigns; software as a service (SaaS) featuring non-downloadable software for providing online and digital auction exchanges for buying and selling advertising; software as a service (SaaS) featuring non-downloadable software for matching offline data to online devices; software as a service (SaaS) featuring non-downloadable software for ensuring compliance with local, state, and federal consumer data privacy regulations during multi-channel advertising or marketing campaigns; software as a service (SaaS) for automated buying and placement of advertising campaigns through platforms that aggregate unused inventory on public or private communication networks; providing online non-downloadable software for the application of machine learning, artificial intelligence, and deep learning techniques to automate or enhance the creation of advertising materials and the planning, buying, placement, or measurement of advertising campaigns across public or private networks; providing online non-downloadable software for analyzing available advertising impressions to determine their value to advertisers and likelihood of contributing to measurable outcomes; providing online non-downloadable software for facilitating digital auction exchanges for buying, selling, managing, and monetizing advertising inventory; providing online non-downloadable software that directly connects advertising inventory from publishers to advertisers’ buying platforms without intermediaries; providing online non-downloadable software for managing, transforming, and filtering advertising requests, network streams, and user traffic; providing online non-downloadable software for data enrichment services, namely, look-alike modeling and matching customer data with third-party data segments; providing online non-downloadable software for market and consumer research enablement, namely, generating reports on purchasing behavior, advertising effectiveness, viewability, delivery, and media optimization; advertising data processing services, namely, providing online non-downloadable software for matching offline customer data to online devices, appending data to customer records, and matching data related to the same consumer across various touchpoints for others