Providing loyalty, discount, promotional and incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; promoting goods and services of others by means of loyalty program, discount program, promotional program and an incentive awards program whereby points are earned or awarded for purchases made by members which can then be redeemed for merchandise, services and travel; administration of loyalty programs, namely, managing and tracking the transfer and redemption of points that are earned or awarded for purchases made by members of a loyalty program; customer incentive, loyalty, discount, and award programs which provide information about special events offered to members of a loyalty program; customer incentive, loyalty, discount, and award programs which provide access to special events offered to members of a loyalty program

Air transport of passengers, cargo, and freight; providing travel agency services, namely, providing travel transport reservation services, air transportation reservation services, vehicle reservation services, cruise reservation services, ride share rental reservation services, limo rental and reservation services, airport transfer reservation services; providing information in the field of travel; transportation and transit of passengers' luggage; providing information concerning passengers' luggage in transit and delivery; air travel passenger ticketing and check-in services; transportation services, namely, checking of baggage, booking of checked baggage, travel transport upgrades, airport transit lounge facility access, and seats for travel; providing air transportation services, namely, seat selection services, carry-on baggage transport services, and priority airline passenger boarding services