Educational services, namely, providing classes, seminars, workshops, training, certification training and educational examination services in the field of coffee grading and evaluation, coffee roasting and processing, coffee preparation, coffee business, sustainability of coffee related production and other global issues related to coffee; entertainment services, namely, organizing and conducting contests involving individuals responsible for making espresso based beverages to determine the maker of the best espresso based coffee beverages; on-line journals, namely, blogs featuring coffee and the coffee industry; entertainment services, namely, providing a website featuring non-downloadable film clips, photographs, and other multi-media materials in the nature of non-downloadable videos, photographs and blogs related to coffee and the coffee industry