BETHENNY THE LIST APPROVED BY BETHENNY FRANKEL

Serial Number 99085303
686

Registration Progress

Application Filed
Mar 14, 2025
Under Examination
Approved for Publication
Sep 16, 2025
Published for Opposition
Sep 16, 2025
Registered

Trademark Image

BETHENNY THE LIST APPROVED BY BETHENNY FRANKEL

Basic Information

Serial Number
99085303
Filing Date
March 14, 2025
Published for Opposition
September 16, 2025
Drawing Code
3

Status Summary

Current Status
Active
Status Code
686
Status Date
Sep 16, 2025
Application
Pending
Classes
035

Rights Holder

B Brands, Inc.

03
Address
209 E 31st Street
New York, NY 10016

Ownership History

B Brands, Inc.

Original Applicant
03
New York, NY

B Brands, Inc.

Owner at Publication
03
New York, NY

Legal Representation

Attorney
Olivia M. Clavio

USPTO Deadlines

No Upcoming Deadlines

No upcoming deadlines found for this trademark.

Application History

13 events
Date Code Type Description Documents
Sep 16, 2025 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Sep 16, 2025 PUBO A PUBLISHED FOR OPPOSITION Loading...
Sep 10, 2025 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Aug 20, 2025 CNSA P APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Aug 20, 2025 XAEC I EXAMINER'S AMENDMENT ENTERED Loading...
Aug 20, 2025 GNEA F EXAMINERS AMENDMENT E-MAILED Loading...
Aug 20, 2025 GNEN O NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED Loading...
Aug 20, 2025 CNEA R EXAMINERS AMENDMENT -WRITTEN Loading...
Aug 15, 2025 DOCK D ASSIGNED TO EXAMINER Loading...
Aug 4, 2025 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Aug 4, 2025 MDSC E NOTICE OF DESIGN SEARCH CODE E-MAILED Loading...
Mar 14, 2025 MAFR O APPLICATION FILING RECEIPT MAILED Loading...
Mar 14, 2025 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 035
Promoting the goods and services of others; Promoting the goods and services of others by means of word-of-mouth and nontraditional marketing programs; Influencer marketing services; Providing on-line web directory services featuring hyperlinks to the websites of others; Providing consumer product recommendations; Endorsement services, namely, promoting the goods and services of others; Providing a website for users with specific informed recommendations of specific consumer products and services validated by the users' inputted preferences and social network; Promoting and marketing the goods and services of others by providing hyperlinks to websites of others

Additional Information

Design Mark
The mark consists of a circular emblem with a black background, featuring the stylized word “Bethenny” in a white flowing script at the center, followed by “the” in smaller, red sans-serif font and "LIST" in red flowing script below it. Encircling these terms are the phrases “APPROVED BY” at the top and “BETHENNY FRANKEL” at the bottom, both in white sans-serif fonts. A small red heart is positioned below “the LIST,” and two thin white concentric circles frame the central text, punctuated by short red lines at the top and bottom of the outer circle, creating a seal-like appearance.
Color Claim
The color(s) black, red, and white is/are claimed as a feature of the mark.

Classification

International Classes
035

Disclaimers

The following terms have been disclaimed and are not claimed as part of the trademark:
Specific Disclaimer
"LIST"