The mark consists of a handled bowl design surrounding a cow facing to the left under three stars, all to the right of two sets of Japanese characters in vertical lines with the right-most characters encompassed by circles, with Japanese characters in two lines above the handled bowl design and more Japanese characters at the base of the handled bowl design.

Color is not claimed as a feature of the mark.

The Japanese characters in this mark transliterate to - the word "元就" or “もとなり (in white circles)” is a Japanese word equivalent to “Motonari,” which has been derived from an ancient local lord of Hiroshima Prefecture in Japan, "Motonari MOURI"; - “広島和牛” is a Japanese language for “Hiroshima Wagyu,” and “Wagyu” is an appellation for “Japanese Beef” or its pedigree; - “黒毛和牛広島血統” is a Japanese language for “Hiroshima Pedigree Kuroge Wagyu,” and “Kuroge Wagyu” is “black beef,” a kind of Japanese Beef or its pedigree; and - “広島血統認証” is a Japanese language for “Hiroshima Pedigree Certified.” and this means - the word "元就" or “もとなり (in white circles)” is a Japanese word equivalent to “Motonari,” which has been derived from an ancient local lord of Hiroshima Prefecture in Japan, "Motonari MOURI"; - “広島和牛” is a Japanese language for “Hiroshima Wagyu,” and “Wagyu” is an appellation for “Japanese Beef” or its pedigree; - “黒毛和牛広島血統” is a Japanese language for “Hiroshima Pedigree Kuroge Wagyu,” and “Kuroge Wagyu” is “black beef,” a kind of Japanese Beef or its pedigree; and - “広島血統認証” is a Japanese language for “Hiroshima Pedigree Certified.” in English.