LOYALTYENGINE

Advertising, marketing and promotional services; Administration of loyalty rewards programs to track player activity, award experience points, manage progression through loyalty levels, allocate virtual currency, and enable redemption of rewards through a configurable loyalty shop; administration of loyalty and incentive schemes for tracking player engagement, awarding experience points and virtual currency, managing level progression, and enabling reward redemption through a configurable loyalty shop; administration of sales and promotional incentive schemes for awarding virtual currency and experience points, managing tier-based progression, and facilitating the redemption of rewards to encourage user engagement; customer loyalty services for commercial, promotional and/or advertising purposes; customer relationship management; loyalty scheme services, namely, promoting the goods and services of others by means of a loyalty rewards scheme; loyalty scheme services, namely, promoting the goods and services of others by means of a loyalty rewards scheme; management of customer loyalty, incentive or promotional schemes for others; organization and management of business incentive and loyalty schemes of others; organization and management of customer loyalty programs for others; organization of customer loyalty programs for commercial, promotional or advertising purposes for others; organization, operation and supervision of customer loyalty schemes or others.

Providing online non-downloadable application software as a service (SaaS) for managing loyalty and engagement programs in online gaming, namely providing platform-accessible tools and techniques for tracking player activity, awarding experience points and virtual currency, managing tier progression, operating redemption shops and gamified incentives, and collecting and analyzing player engagement data related to loyalty program participation and performance; providing online non-downloadable computer software for entertainment services, namely application software and software platforms, offered as software as a service (SaaS) for managing loyalty and engagement programs in online gaming; providing online non-downloadable computer software platforms as software as a service (SaaS) for managing loyalty and engagement programs in online gaming; providing online non-downloadable computer game software for gambling; providing online non-downloadable computer software for the administration of online games and gaming; providing online-downloadable computer application software for playing computer games.