PLOWSHARE

Advertising and marketing services for federal government agencies and non-profit organizations; market research for federal government agencies and non-profit organizations; conducting marketing studies for federal government agencies and non-profit organizations; advertising and marketing analysis, namely, analysis of advertiser media and marketing data to inform current and future decision-making for federal government agencies and non-profit organizations; Business advice relating to brand development, marketing, and advertising for federal government agencies and non-profit organizations; branding services, namely, business analysis and advisory services relating to business brand development, brand positioning, brand evaluation, and brand strategy for federal government agencies and non-profit organizations; advice relating to sales promotion for federal government agencies and non-profit organizations; advertising management services, namely, management of commercial and advertising material and media, including the procurement of donated media for public service announcements (PSAs), securing donated media placements and activations, and procuring contracts for others for the purchase of advertising space and time on all communication means and media for federal government agencies and non-profit organizations; modeling for advertising purposes for federal government agencies and non-profit organizations; website traffic optimization consultancy for federal government agencies and non-profit organizations; organizing and conducting events, namely, exhibitions, fairs and tradeshows, for commercial or advertising purposes for federal government agencies and non-profit organizations; advice on organizing events, namely, exhibitions, fairs and tradeshows, for commercial or advertising purposes for federal government agencies and non-profit organizations; providing advice on social media marketing for federal government agencies and non-profit organizations; Business marketing management of social media communities for commercial purposes for federal government agencies and non-profit organizations; online advertising on computer networks for federal government agencies and non-profit organizations; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for federal government agencies and non-profit organizations; Advertising copywriting for digital, print, social media, and broadcast platforms; graphic design of advertisements, logos, social media assets, and promotional materials; multimedia production, namely, video production, production of 3D and animation designs, and production of sound recordings all for advertising campaigns and social media; Creating advertising material and developing promotional content for others, namely designing and production of digital ads, social media content, promotional content for websites, promotional brochures, and promotional videos; Business consulting services, namely, providing assistance in development of creative ideation for developing consistent brand messaging in multi-media advertising campaigns; Branding services, namely, consulting, development, management of brands for others for creating consistent brand messaging in multi-media advertising campaigns; Business management and advisory services for federal government agencies and non-profit organizations in the nature of identifying, establishing, and managing partnerships with media outlets, social media influencers, and corporations for marketing purposes; Business administration services, namely negotiating and securing partnership agreements, media sponsorships contracts, collaborative marketing contracts, and partnership agreement for co-branded marketing campaigns; Customer relationship management in the field of marketing programs for federal government agencies and non-profit organizations; Analyzing and compiling data for measuring the performance of advertising campaigns for federal government agencies and non-profit organizations; Business performance evaluation services, namely, analysis of business data and key performance indicators (KPI) and return on investment (ROI) for optimizing marketing campaigns and strategies; Advertising consulting services in the field analyzing audience segmentation and audience behaviors for optimizing marketing campaigns and strategies; Business advisory and consultancy services relating to data integration for advertising campaigns.

Internet-based services, namely, non-downloadable software for the preparation and delivery of digital reports and graphics for advertising campaigns; Electronic storage of electronic media, namely, images, videos, text and audio data, and electronic copies of commercials, advertisements and marketing materials; Designing and creating web sites for others for use in improving user experience (UX) design