WHAT NOW

Serial Number 98730876
Registration 7999524
700

Registration Progress

Application Filed
Sep 3, 2024
Under Examination
Approved for Publication
Sep 9, 2025
Published for Opposition
Sep 9, 2025
Registered
Oct 28, 2025

Trademark Image

WHAT NOW

Basic Information

Serial Number
98730876
Registration Number
7999524
Filing Date
September 3, 2024
Registration Date
October 28, 2025
Published for Opposition
September 9, 2025
Drawing Code
3

Status Summary

Current Status
Active
Status Code
700
Status Date
Oct 28, 2025
Registration
Registered
Classes
009 041

Rights Holder

What Now Media Group, Inc.

03
Address
931 Monroe Drive, Suite 102 #635
Atlanta, GA 30308

Ownership History

What Now Media Group, Inc.

Original Applicant
03
Atlanta, GA

What Now Media Group, Inc.

Owner at Publication
03
Atlanta, GA

What Now Media Group, Inc.

Original Registrant
03
Atlanta, GA

Legal Representation

Attorney
Adam Ford

USPTO Deadlines

Next Deadline
2130 days remaining
Section 8 Declaration Due (Principal Register) (Based on registration date 20251028)
Due Date
October 28, 2031
Grace Period Ends
April 28, 2032
Additional deadlines exist. Contact your attorney for complete deadline information.

Application History

21 events
Date Code Type Description Documents
Oct 28, 2025 NRCC E NOTICE OF REGISTRATION CONFIRMATION EMAILED Loading...
Oct 28, 2025 R.PR A REGISTERED-PRINCIPAL REGISTER Loading...
Sep 9, 2025 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Sep 9, 2025 PUBO A PUBLISHED FOR OPPOSITION Loading...
Sep 3, 2025 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Aug 6, 2025 CNSA O APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Aug 6, 2025 XAEC I EXAMINER'S AMENDMENT ENTERED Loading...
Aug 6, 2025 GNEN O NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED Loading...
Aug 6, 2025 GNEA F EXAMINERS AMENDMENT E-MAILED Loading...
Aug 6, 2025 CNEA R EXAMINERS AMENDMENT -WRITTEN Loading...
Jun 30, 2025 TEME I TEAS/EMAIL CORRESPONDENCE ENTERED Loading...
Jun 30, 2025 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Jun 30, 2025 TROA I TEAS RESPONSE TO OFFICE ACTION RECEIVED Loading...
Mar 31, 2025 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Mar 31, 2025 GNRT F NON-FINAL ACTION E-MAILED Loading...
Mar 31, 2025 CNRT R NON-FINAL ACTION WRITTEN Loading...
Mar 14, 2025 DOCK D ASSIGNED TO EXAMINER Loading...
Mar 13, 2025 MDSC E NOTICE OF DESIGN SEARCH CODE E-MAILED Loading...
Mar 13, 2025 MDSC E NOTICE OF DESIGN SEARCH CODE E-MAILED Loading...
Mar 13, 2025 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Sep 3, 2024 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 009
Downloadable electronic publications in the nature of restaurant owner resource guides
First Use Anywhere: Dec 1, 2010
First Use in Commerce: Dec 1, 2010
Class 041
Publishing of electronic publications, namely, news articles in the fields of brick-and-mortar restaurants, commercial real estate, and retail stores; Providing online non-downloadable electronic publications in the nature of news articles in the fields of brick-and-mortar restaurants, commercial real estate, and retail stores; Providing online non-downloadable electronic newsletters in the fields of brick-and-mortar restaurants, commercial real estate, and retail stores
First Use Anywhere: Dec 1, 2010
First Use in Commerce: Dec 1, 2010

Additional Information

Design Mark
The mark consists of the word "WHAT" above the word "NOW" in white letters centered within an orange square with the letter "O" in "NOW" in the shape of a location pin.
Color Claim
The color(s) orange and white is/are claimed as a feature of the mark.

Classification

International Classes
009 041