RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS

Serial Number 98669044
730

Registration Progress

Application Filed
Jul 26, 2024
Under Examination
May 6, 2025
Approved for Publication
Mar 11, 2025
Published for Opposition
Mar 11, 2025
Registered

Attorney Assistance

NOA E-Mailed - SOU Required
Due: May 06, 2026 122 days

Trademark Image

RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS

Basic Information

Serial Number
98669044
Filing Date
July 26, 2024
Published for Opposition
March 11, 2025
Drawing Code
4

Status Summary

Current Status
Active
Status Code
730
Status Date
Oct 23, 2025
Application
Pending
Classes
035

Rights Holder

BRILLIANT EARTH, LLC

16
Address
300 Grant Avenue, Third Floor
San Francisco, CA 94108

Ownership History

BRILLIANT EARTH, LLC

Original Applicant
16
San Francisco, CA

BRILLIANT EARTH, LLC

Owner at Publication
16
San Francisco, CA

Legal Representation

Attorney
Steven E. Lauridsen

USPTO Deadlines

Next Deadline
122 days remaining
NOA E-Mailed - SOU Required
Due Date
May 06, 2026
Extension Available
Until November 06, 2026

Application History

12 events
Date Code Type Description Documents
Oct 24, 2025 EXRA E NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED Loading...
Oct 23, 2025 EX1G S SOU EXTENSION 1 GRANTED Loading...
Oct 23, 2025 EXT1 S SOU EXTENSION 1 FILED Loading...
Oct 23, 2025 EEXT I SOU TEAS EXTENSION RECEIVED Loading...
May 6, 2025 NOAM E NOA E-MAILED - SOU REQUIRED FROM APPLICANT Loading...
Mar 11, 2025 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Mar 11, 2025 PUBO A PUBLISHED FOR OPPOSITION Loading...
Mar 5, 2025 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Feb 16, 2025 CNSA P APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Feb 15, 2025 DOCK D ASSIGNED TO EXAMINER Loading...
Feb 14, 2025 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Jul 26, 2024 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 035
Mail order services featuring diamonds; Mail order services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry; Retail store services featuring diamonds; Retail store services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry

Classification

International Classes
035