JUMEX AGUAS FRESCAS MADE WITH MEXICAN FLAVORS

The mark consists of the stacked stylized wording "JUMEX", "AGUAS", and "FRESCAS" in white, with the letters in the words "AGUAS" and "FRESCAS" appearing also with a light blue shadow, all on a dark blue diamond shaped carrier with a mango colored outline. There is also a green three point leaf above the letter "M" in "JUMEX", and three stacked mango colored curved shapes on either side of the word "AGUAS". The stacked wording "MADE WITH", "MEXICAN" and "FLAVORS" in white appears in smaller lettering above and partially obstructing the top point of the diamond carrier design, in the center of eight curved mango-colored shapes. Below and on top of the bottom of the diamond carrier, partially obstructing the bottom point of the diamond, are two lifelike mangoes, one sliced in half and facing the front of the mark and one with a green stem and leaf. This all appears on a background of designs of mangoes and various miscellaneous geometric shapes in mango-color, dark blue, teal, orange, cream, and green, the very bottom of the mark, behind the mangoes, showing a mango-colored horizontal rectangular shape below a dark blue horizontal scallop design, above upward curving semicircles above smaller shaded circles and dark blue curved shapes.

The color(s) white, light blue, dark blue, mango, green, teal, orange, and cream is/are claimed as a feature of the mark.

The English translation of "AGUAS FRESCAS" in the mark is "FRESH WATERS".