JUMEX AGUAS FRESCAS MADE WITH MEXICAN FLAVORS

The mark consists of the stacked stylized wording "JUMEX", "AGUAS", and "FRESCAS" in white, with the letters in the words "AGUAS" and "FRESCAS" appearing also with a light blue shadow, all on a dark blue diamond shaped carrier with a bright green outline. There is also a green three point leaf above the letter "M" in "JUMEX", and three stacked bright green curved shapes on either side of the word "AGUAS". The stacked wording "MADE WITH", "MEXICAN" and "FLAVORS" in white appears in smaller lettering above and partially obstructing the top point of the diamond carrier design, in the center of eight curved bright green shapes. Below and on top of the bottom of the diamond carrier, partially obstructing the bottom point of the diamond, are two lifelike limes and a slice of lime, one sliced in half and facing the front of the mark. This all appears on a background of designs of limes and various miscellaneous geometric shapes in lime green, light green, sky blue, dark blue, and cream, the very bottom of the mark, behind the limes, showing a bright green horizontal rectangular shape below a dark blue horizontal scallop design, above upward curving semicircles above smaller shaded circles and dark blue curved shapes.

The color(s) white, light blue, dark blue, bright green, green, lime green, light green, cream, and sky blue is/are claimed as a feature of the mark.

The English translation of "AGUAS FRESCAS" in the mark is "FRESH WATERS".