SHOX

Serial Number 98504194
Registration 7797052
700

Registration Progress

Application Filed
Apr 17, 2024
Under Examination
Dec 31, 2024
Approved for Publication
Nov 19, 2024
Published for Opposition
Nov 19, 2024
Registered
May 13, 2025

Basic Information

Serial Number
98504194
Registration Number
7797052
Filing Date
April 17, 2024
Registration Date
May 13, 2025
Published for Opposition
November 19, 2024
Drawing Code
5

Status Summary

Current Status
Active
Status Code
700
Status Date
May 13, 2025
Registration
Registered
Classes
032

Rights Holder

Hy-Vee, Inc.

03
Address
5820 Westown Parkway
West Des Moines, IA 50266

Ownership History

Hy-Vee, Inc.

Original Applicant
03
West Des Moines, IA

Hy-Vee, Inc.

Owner at Publication
03
West Des Moines, IA

Hy-Vee, Inc.

Original Registrant
03
West Des Moines, IA

Legal Representation

Attorney
Joshua J. Conley
USPTO Deadlines 4 active 2 overdue
Deadline Type Event Code Deadline Date Days Until Priority Extension Available
OPPOSITION
Notice of Publication
NPUB Dec 19, 2024 200 days overdue Medium Until Jan 19, 2025
ITU SOU
Notice of Allowance Mailed - SOU Required
NOAM Jun 30, 2025 7 days overdue High Until Dec 30, 2025
MAINTENANCE
Section 8 (6-Year) Declaration Due (Based on registration date 2025-05-13)
R.PR May 13, 2031 2136 days Critical No
MAINTENANCE
Section 8 & 9 (10-Year) Renewal Due (Based on registration date 2025-05-13)
R.PR May 13, 2035 3597 days Critical No
Next deadline: Section 8 (6-Year) Declaration Due (Based on registration date 2025-05-13) on May 13, 2031 (2136 days)

Application History

16 events
Date Code Type Description
May 13, 2025 NRCC E NOTICE OF REGISTRATION CONFIRMATION EMAILED
May 13, 2025 R.PR A REGISTERED-PRINCIPAL REGISTER
Apr 24, 2025 SUNA E NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Apr 24, 2025 CNPR P ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Apr 15, 2025 AITU A CASE ASSIGNED TO INTENT TO USE PARALEGAL
Apr 15, 2025 SUPC I STATEMENT OF USE PROCESSING COMPLETE
Feb 5, 2025 EISU I TEAS STATEMENT OF USE RECEIVED
Feb 5, 2025 IUAF S USE AMENDMENT FILED
Dec 31, 2024 NOAM E NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Nov 19, 2024 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 19, 2024 PUBO A PUBLISHED FOR OPPOSITION
Nov 13, 2024 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 11, 2024 CNSA P APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 8, 2024 DOCK D ASSIGNED TO EXAMINER
Oct 2, 2024 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 17, 2024 NWAP I NEW APPLICATION ENTERED

Detailed Classifications

Class 032
Energy drinks
First Use Anywhere: Jan 20, 2025
First Use in Commerce: Jan 20, 2025

Additional Information

Design Mark
The mark consists of the word "shox" in stylized font.
Color Claim
Color is not claimed as a feature of the mark.
Pseudo Mark
SHOCKS

Classification

International Classes
032