RETAIL PERFORMANCE ENGINE

Providing promotional services to banks and other financial institutions relating to the referral of prospective customers, namely, administration of an incentive rewards program for the referral of prospective clients using the internet, branch coupons, email coupons, and automated systems to promote banks and financial institutions; Business management advisory and consultancy services, namely, advising financial institutions regarding revenue enhancement strategies employed with customers, namely, digital referrals and marketing to create new account acquisitions, digital debit card rewards, namely, roadside assistance, cell phone protection, and travel discounts, and digital engagement through personalized marketing strategies; Advertising services, namely, creating corporate brand identities for banks and other financial institutions by conducting incentive award programs for consumers to purchase merchandise of others via a gift redemption program; Promoting the goods and services of banks and other financial institutions through customer loyalty and customer rewards programs; Providing promotional service to banks and other financial institutions in the nature of an incentive award program through which payment card account holders receive rewards based on the uses of their payment cards; Business services in the nature of establishing and administering consumer rewards programs that incentivize the use of payment cards by consumers through the provision of benefits; Advising banks and other financial institutions regarding financial optimization of revenue enhancement strategies employed with customers, namely, data-driven customer acquisition in the nature of providing data-driven business advice regarding acquiring new customers, digital engagement in the nature of providing business advice regarding engaging customers digitally, transactional activity stimulation in the nature of providing business advice regarding how to increase transactional activities, debit rewards programs in the nature of providing business advice regarding debit card incentive rewards programs, and providing business advice regarding account retention strategies aimed at maximizing core deposits and account profitability

Financial advisory and consultancy services, namely, advising banks and other financial institutions regarding financial management best practices and financial optimization of revenue enhancement strategies employed with customers, namely, data-driven customer acquisition, digital engagement, transactional activity stimulation, debit rewards programs, and account retention strategies aimed at maximizing core deposits and account profitability

Providing temporary use of a non-downloadable computer software application used by banks and other financial institutions to open and manage financial accounts, transmit and receive communications, store information and materials, and share information and materials, all pertaining to an account holder's account activities and business relationship with their bank or other financial institution; Software as a service (SAAS) services featuring white label software for opening and managing financial accounts, transmitting and receiving communications, storing information and materials, and sharing information and materials, all pertaining to an account holder's account activities and business relationship with their bank or other financial institution