Promoting and endorsing selected goods and services of others designed for the medical community through the distribution of printed and other promotional materials, or in-person meetings, seminars or webinars; management and administrative support services to individual physicians or medical group practices business consulting services for the healthcare industry, namely, medical practice optimization services and patient relationship management for healthcare providers; business collaboration services, arranging and conducting in-person or virtual affinity groups, forums and industry collaborations in the medical field for business purposes; Business marketing consulting services; Marketing consultation in the field of medicine; providing advertising, marketing, and promotional services for the medical industry; Promoting collaboration within the insurance, health plan and medical communities to create and implement new health care payment models; Promoting collaboration within the insurance, health plan and medical communities and advocating to reduce administrative burdens on medical practices in the areas of reporting requirements, quality metrics, provider data management, and uniform credentialing