THIS IS ME . . . NOW

Serial Number 98153184
730

Registration Progress

Application Filed
Aug 28, 2023
Under Examination
Feb 25, 2025
Approved for Publication
Dec 31, 2024
Published for Opposition
Dec 31, 2024
Registered

Attorney Assistance

NOA E-Mailed - SOU Required
Due: Feb 25, 2026 57 days

Trademark Image

THIS IS ME . . . NOW

Basic Information

Serial Number
98153184
Filing Date
August 28, 2023
Published for Opposition
December 31, 2024
Drawing Code
4

Status Summary

Current Status
Active
Status Code
730
Status Date
Aug 13, 2025
Application
Pending
Classes
003 009 025 041

Rights Holder

JLO Holding Company, LLC

16
Address
15303 Ventura Boulevard, Suite 1600
PTD, LLP
Sherman Oaks, CA 94103

Ownership History

JLO Holding Company, LLC

Original Applicant
16
Sherman Oaks, CA

JLO Holding Company, LLC

Owner at Publication
16
Sherman Oaks, CA

Legal Representation

Attorney
Alan N. Sutin

USPTO Deadlines

Next Deadline
57 days remaining
NOA E-Mailed - SOU Required
Due Date
February 25, 2026
Extension Available
Until August 25, 2026

Application History

24 events
Date Code Type Description Documents
Aug 14, 2025 EXRA E NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED Loading...
Aug 13, 2025 EX1G S SOU EXTENSION 1 GRANTED Loading...
Aug 13, 2025 EXT1 S SOU EXTENSION 1 FILED Loading...
Aug 13, 2025 EEXT I SOU TEAS EXTENSION RECEIVED Loading...
Feb 25, 2025 NOAM E NOA E-MAILED - SOU REQUIRED FROM APPLICANT Loading...
Dec 31, 2024 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Dec 31, 2024 PUBO A PUBLISHED FOR OPPOSITION Loading...
Dec 25, 2024 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Dec 4, 2024 CNSA P APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Dec 4, 2024 XAEC I EXAMINER'S AMENDMENT ENTERED Loading...
Dec 4, 2024 GNEN O NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED Loading...
Dec 4, 2024 GNEA F EXAMINERS AMENDMENT E-MAILED Loading...
Dec 4, 2024 CNEA R EXAMINERS AMENDMENT -WRITTEN Loading...
Nov 5, 2024 TEME I TEAS/EMAIL CORRESPONDENCE ENTERED Loading...
Nov 5, 2024 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Nov 5, 2024 TROA I TEAS RESPONSE TO OFFICE ACTION RECEIVED Loading...
Jul 24, 2024 XELG O APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED Loading...
Jul 24, 2024 XELR I APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED Loading...
May 6, 2024 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
May 6, 2024 GNRT F NON-FINAL ACTION E-MAILED Loading...
May 6, 2024 CNRT R NON-FINAL ACTION WRITTEN Loading...
Apr 22, 2024 DOCK D ASSIGNED TO EXAMINER Loading...
Sep 26, 2023 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Aug 31, 2023 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 003
Fragrances; cosmetics; non-medicated skin care preparations
Class 009
Musical sound and video recordings; digital collectibles in the nature of downloadable music files, image files of clothing, eyewear, handbags, jewelry, fragrances, cosmetics, celebrity performing artists, and avatars and video files in the fields of musical performances, music videos, and motion pictures authenticated by non-fungible tokens (NFTs)
Class 025
T-shirts, sweatshirts, hats
Class 041
Live musical performances, personal appearances by a celebrity performing artist; websites featuring entertainment information and non-downloadable musical performances

Classification

International Classes
003 009 025 041