WPP BRAND BRAIN

Serial Number 98079984
730

Registration Progress

Application Filed
Jul 11, 2023
Under Examination
Oct 1, 2024
Approved for Publication
Aug 6, 2024
Published for Opposition
Aug 6, 2024
Registered

Attorney Assistance

Statement of Use Due - Extension 1 Granted
Due: Oct 01, 2025 78 days

Trademark Image

WPP BRAND BRAIN

Basic Information

Serial Number
98079984
Filing Date
July 11, 2023
Published for Opposition
August 6, 2024
Drawing Code
4

Status Summary

Current Status
Active
Status Code
730
Status Date
May 29, 2025
Application
Pending
Classes
009 035 042

Rights Holder

WPP Properties

02
Address
3 World Trade Center, 175 Greenwich St.
New York, NY 10007

Ownership History

WPP Properties

Original Applicant
02
New York, NY

WPP Properties

Owner at Publication
02
New York, NY

Legal Representation

Attorney
Jeffrey C. Katz

USPTO Deadlines

Next Deadline
78 days remaining
Statement of Use Due - Extension 1 Granted
Due Date
October 01, 2025
Extension Available
Until October 01, 2025

Application History

29 events
Date Code Type Description Documents
May 29, 2025 EX1G S SOU EXTENSION 1 GRANTED Loading...
May 27, 2025 AITU A CASE ASSIGNED TO INTENT TO USE PARALEGAL Loading...
Apr 2, 2025 TPEX I SOU EXTENSION RECEIVED WITH TEAS PETITION Loading...
Apr 2, 2025 NREV E NOTICE OF REVIVAL - E-MAILED Loading...
Apr 2, 2025 PROA I TEAS PETITION TO REVIVE RECEIVED Loading...
Apr 2, 2025 PETG O PETITION TO REVIVE-GRANTED Loading...
Mar 31, 2025 EXT1 S SOU EXTENSION 1 FILED Loading...
Oct 1, 2024 NOAM E NOA E-MAILED - SOU REQUIRED FROM APPLICANT Loading...
Aug 6, 2024 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Aug 6, 2024 PUBO A PUBLISHED FOR OPPOSITION Loading...
Jul 17, 2024 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Jul 2, 2024 CNSA P APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Jun 21, 2024 ERFR I TEAS REQUEST FOR RECONSIDERATION RECEIVED Loading...
Jun 21, 2024 TEME I TEAS/EMAIL CORRESPONDENCE ENTERED Loading...
Jun 21, 2024 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Apr 2, 2024 GNFN O NOTIFICATION OF FINAL REFUSAL EMAILED Loading...
Apr 2, 2024 GNFR O FINAL REFUSAL E-MAILED Loading...
Apr 2, 2024 CNFR R FINAL REFUSAL WRITTEN Loading...
Mar 6, 2024 TROA I TEAS RESPONSE TO OFFICE ACTION RECEIVED Loading...
Mar 6, 2024 CRFA I CORRESPONDENCE RECEIVED IN LAW OFFICE Loading...
Mar 6, 2024 TEME I TEAS/EMAIL CORRESPONDENCE ENTERED Loading...
Dec 13, 2023 XELR I APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED Loading...
Dec 13, 2023 XELG O APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED Loading...
Sep 22, 2023 GNRN O NOTIFICATION OF NON-FINAL ACTION E-MAILED Loading...
Sep 22, 2023 GNRT F NON-FINAL ACTION E-MAILED Loading...
Sep 22, 2023 CNRT R NON-FINAL ACTION WRITTEN Loading...
Sep 20, 2023 DOCK D ASSIGNED TO EXAMINER Loading...
Aug 10, 2023 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Jul 14, 2023 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 009
Downloadable computer software for generating, viewing and editing of Generative AI, data optimisation, machine learning, predictive data modelling and other Artificially Intelligent outputs in the nature of the aforesaid performed using artificial intelligence, managing input data and providing feedback; downloadable computer programs for database management; data processing equipment and computers; downloadable computer software for the transmission of information; downloadable software for the processing, transmission, storage, logging, reception and retrieval of data being in the form of encoded data, text, audio, graphic images or video or a combination of these formats; downloadable computer software applications for the analysis of website traffic and targeting based on user behaviour; downloadable computer software for obtaining and analysing search data and managing search advertisements for others on a global computer network; downloadable computer software for sending and receiving electronic messages, photographs, images, multimedia content, data, text, audio, videos via the Internet and via communication networks; downloadable computer software which allows users to create and publish their own content, images, videos and audio via the Internet and communication networks; downloadable computer software for handling client data in the field of marketing and marketing surveys; downloadable artificial intelligence software for use in market research and data analytics; downloadable computer software for collecting, organising, managing, modifying, transmitting, sharing and storing data and information; downloadable electronic publications providing online from computer databases, the Internet or other electronic networks in the nature of magazines in the field of advertising and marketing, Artificial Intelligence, Machine Learning and Generative AI; downloadable data, text, audio, graphic images or video provided from computer databases, the internet or other electronic networks, namely, images, videos and text all in the field of artificial intelligence; augmented and artificial intelligence apparatus and software, namely, augmented reality headsets, Virtual Reality and Mixed Reality headsets; data feeders in the nature of data integration systems primarily comprised of computer hardware and recorded computer software embedded in data processing apparatus for database management linked with artificial intelligence; data feeders in the nature of data integration systems primarily comprised of computer hardware and recorded computer software embedded in data processing apparatus for database management for use with artificial intelligence; downloadable computer software for machine learning, data query, and data analysis; downloadable computer software for cognitive computing, deep learning and artificial intelligence for use in software development, machine learning, facial and speech recognition, content generation and moderation, data insights and artificial intelligence decision making; downloadable AI computer software for the optimisation of advertising and marketing campaigns, for the optimisation of media buying and strategy and for creative analytics for campaign optimisation
Class 035
Advertising services; promotional services; marketing services; publicity services; public relations services; media research and consultation services; media buying services; planning, buying and negotiating advertising and media space and time; business management services; social media strategy services; business research, strategic planning, advisory and consultation services for others in the field of advertising, marketing, communications, social media, promotions and public relations; brand creation, positioning and strategy services; consultancy services in relation to brand strategies, brand management, customer relationship management, marketing and consumer targeting; production of advertising matter and commercials; creation of advertising campaigns; sales promotion services, namely, promoting the goods and services of various industries through the distribution of promotional materials and by rendering sales promotion advice; customer relationship management services; compilation of advertisements for use as web pages on a global computer network; providing media services in the field of one-to-one advertising and marketing, namely, the planning and purchase of media time and space for direct marketing advertising; digital and online advertising and marketing services; interactive marketing services; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, shareable, or viral communications channels; promotion of goods and services through sponsorship; organization of promotional campaigns and related consultancy services; event marketing; promotion of prize draws, competitions and customer incentives; organisation of exhibitions and trade fairs for commercial and advertising purposes; market research and market analysis; business data analysis services; advertising, marketing, product development, content generation opinion polling services; analysis and study of information collected on consumer opinions and behaviour through market research and advertising studies; marketing studies; trend analysis services, namely, consumer trend analysis, audience segment analysis, brand perception analysis; statistical analysis and compilation for business purposes; data processing services; segmentation and profiling of market data; compiling of information into databases; management of databases; advertising, marketing, media research, strategic planning and market analysis services optimised by artificial intelligence; consumer, business to consumer and business to business information services related to augmented and artificial intelligence for business purposes; collection, compilation and preparation of information, data and statistics related to augmented and artificial intelligence for business purposes; provision of information, advice and consultancy relating to the aforesaid; provision of the aforesaid services on-line from a computer database or a global computer network
Class 042
Design services, namely, content generation in the nature of graphic design using Generative AI, Machine Learning and Computer Vision; computer services, namely, cloud computing product services in the nature of consulting services in the field of cloud computing; product design and development in the field of marketing, advertising, content generation, analytics and KPI tracking; editing services for computer programs; art work design; industrial design services; design of packaging; styling agencies, namely, industrial design; graphic arts designing; interior design services; fashion design; architectural services; research and development of new products for others; development of computer systems in the field of graphic arts; design and development of market research tools; creation of virtual and interactive images; software design and development, computer programming services, hosting of computer sites being websites; design and development of computer software; updating and maintenance of computer software; installation of computer software and computer programs; development of systems for the storage of data; rental of computer software for marketing in the nature of creating marketing materials, advertising in the nature of creating advertising materials, and generative content generation; services of an application service provider, namely, installation, electronic storage, rental, and maintenance of application software that allows users to play and program music and entertainment-related audio, video, text and other multimedia content; computerised data storage services information, artificial intelligence consultancy; research in the field of artificial intelligence; providing artificial intelligence computer programs on data networks, namely, providing online non-downloadable software using artificial intelligence for collecting marketing trends data; software as a service featuring computer software for artificial intelligence for replying to questions from online retail store customers related to consumer goods, making hotel reservations, generating content and providing insights to customers; providing online non-downloadable computer software for machine learning, data query, and data analysis; providing online non-downloadable computer software for cognitive computing, deep learning and artificial intelligence for replying to questions from online retail store customers related to consumer goods, making hotel reservations, generating content and providing insights to customers; providing online non-downloadable software that uses artificial intelligence to see and interpret data, connect with hardware and store, and manage and process data in the cloud; online non-downloadable AI computer software for the optimisation of advertising and marketing campaigns, for the optimisation of media buying and strategy and for creative analytics for campaign optimisation; research and consultancy services relating to the aforesaid; provision of information relating to the aforesaid; provision of the aforesaid services on-line from a computer database or a global computer network

Classification

International Classes
009 035 042

Disclaimers

The following terms have been disclaimed and are not claimed as part of the trademark:
Specific Disclaimer
"BRAND"