Ad server, namely, a computer server for storing advertisements and delivering advertisements to websites; Downloadable application programming interface (API) for computer software which facilitates online services for social networking and for data retrieval, upload, download, access and management; Downloadable computer programs for electronic storage of data; downloadable computer application software for electronic storage of data; Downloadable computer software for microblogging; Downloadable computer software for accessing, browsing and searching online databases; Downloadable computer software for social networking and interacting with online communities; Downloadable computer software for the collection, managing, editing, organizing, modifying, transmission, sharing, and storage of data and information; Downloadable computer software for use as an application programming interface (API); Downloadable computer software for use in creating, managing, measuring, and disseminating advertising of others; Downloadable computer software for wireless content, data and information delivery; Downloadable computer software in the nature of a query engine; Downloadable computer software to enable accessing, displaying, editing, linking, sharing and otherwise providing electronic media and information via the internet and communications networks; Downloadable computer software, namely, an application providing social networking functionalities; Downloadable authentication software for controlling access to and communications with computers and computer networks; Downloadable computer software for finding content and content publishers, and for subscribing to content; Downloadable computer software for viewing and interacting with a feed of images, audio, audio-visual and video content and associated text and data; Downloadable e-commerce software to allow users to perform electronic business transactions via a global computer and communication networks; Downloadable messaging software; Downloadable software allowing users to post questions with answer options; Downloadable software and computer hardware for managing identity information, access rights to information resources and applications and authentication functionality; Downloadable software and mobile application software providing a virtual marketplace; Downloadable software for accessing, browsing and searching online databases; Downloadable software for accessing, monitoring, searching, displaying, reading, recommending, sharing, organizing, and annotating news, sports, weather, commentary, and other information, content from periodicals, blogs, and websites, and other text, data, graphics, images, audio, video, and multimedia content; Downloadable software for creating and managing social media profiles and user accounts; Downloadable software for creating, editing, uploading, downloading, accessing, viewing, posting, displaying, tagging, blogging, streaming, linking, annotating, indicating sentiment about, commenting on, interacting with, embedding, and sharing or otherwise providing electronic media, images, video, audio, audio-visual content, data, and information via the internet and communication networks; Downloadable software for creating, managing and accessing groups within virtual communities; Downloadable software for creating, sharing, disseminating and posting advertising; Downloadable software for encrypting and enabling secure transmission of digital information over the Internet; Downloadable software for facilitating and arranging for the financing and distribution of fundraising and donations; Downloadable software for file sharing; Downloadable software for opinion polling; Downloadable software for organizing events, searching for events, calendaring and managing events; Downloadable software for searching, locating, compiling, indexing, correlating, navigating, obtaining, downloading, receiving, encoding, decoding, playing, storing and organizing text, data, images, graphics, audio and video on a global computer network; Downloadable software for sending and receiving electronic messages, alerts, notifications and reminders; Downloadable software for use in creating, managing, measuring, and disseminating advertising of others; Downloadable software for use in taking and editing photographs and recording and editing videos; Downloadable software in the nature of a mobile application for microblogging; Downloadable software in the nature of a mobile application for telecommunication services for providing transmission of voice, data, video, and media content via the internet and the worldwide web for computers or other portable consumer electronic devices; Downloadable software to allow users to perform e-commerce transactions via the internet and communications networks; Downloadable software to enhance mobile access to the internet via computers, mobile computers, and mobile communications devices; Location-aware downloadable software for searching, determining, and sharing locations; Downloadable parental control software; Downloadable software for advertisers to communicate and interact with online communities; Downloadable software for modifying and enabling transmission of images, audio, audio visual and video content and data; Downloadable software for ordering and/or purchasing goods and services; Downloadable software for planning activities with other users, making recommendations; Downloadable software for wireless content, data and information delivery; Downloadable software that enables individuals, groups, companies, and brands to create and maintain an online presence for marketing purposes