BETTER JOY

Serial Number 98062704
732

Registration Progress

Application Filed
Jun 28, 2023
Under Examination
Jun 18, 2024
Approved for Publication
Apr 25, 2024
Published for Opposition
Apr 23, 2024
Registered

Attorney Assistance

NOA E-Mailed - SOU Required
Due: Jun 18, 2026 154 days

Trademark Image

BETTER JOY

Basic Information

Serial Number
98062704
Filing Date
June 28, 2023
Published for Opposition
April 23, 2024
Drawing Code
4

Status Summary

Current Status
Active
Status Code
732
Status Date
Dec 16, 2025
Application
Pending
Classes
014 035

Rights Holder

BRILLIANT EARTH, LLC

16
Address
300 Grant Avenue, Third Floor
San Francisco, CA 94108

Ownership History

BRILLIANT EARTH, LLC

Original Applicant
16
San Francisco, CA

BRILLIANT EARTH, LLC

Owner at Publication
16
San Francisco, CA

Legal Representation

Attorney
Steven E. Lauridsen

USPTO Deadlines

Next Deadline
154 days remaining
NOA E-Mailed - SOU Required
Due Date
June 18, 2026
Extension Available
Until December 18, 2026

Application History

20 events
Date Code Type Description Documents
Dec 17, 2025 EXRA E NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED Loading...
Dec 16, 2025 EX3G S SOU EXTENSION 3 GRANTED Loading...
Dec 16, 2025 EXT3 S SOU EXTENSION 3 FILED Loading...
Dec 16, 2025 EEXT I SOU TEAS EXTENSION RECEIVED Loading...
Jun 17, 2025 EXRA E NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED Loading...
Jun 17, 2025 EX2G S SOU EXTENSION 2 GRANTED Loading...
Jun 17, 2025 EXT2 S SOU EXTENSION 2 FILED Loading...
Jun 17, 2025 EEXT I SOU TEAS EXTENSION RECEIVED Loading...
Oct 30, 2024 EXRA E NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED Loading...
Oct 30, 2024 EX1G S SOU EXTENSION 1 GRANTED Loading...
Oct 30, 2024 EXT1 S SOU EXTENSION 1 FILED Loading...
Oct 30, 2024 EEXT I SOU TEAS EXTENSION RECEIVED Loading...
Jun 18, 2024 NOAM E NOA E-MAILED - SOU REQUIRED FROM APPLICANT Loading...
May 2, 2024 NONP E NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Loading...
Apr 25, 2024 NPUB E OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Loading...
Apr 23, 2024 PUBO A PUBLISHED FOR OPPOSITION Loading...
Mar 13, 2024 CNSA P APPROVED FOR PUB - PRINCIPAL REGISTER Loading...
Mar 13, 2024 DOCK D ASSIGNED TO EXAMINER Loading...
Jul 3, 2023 NWOS I NEW APPLICATION OFFICE SUPPLIED DATA ENTERED Loading...
Jul 1, 2023 NWAP I NEW APPLICATION ENTERED Loading...

Detailed Classifications

Class 014
Jewelry; Diamond jewelry
Class 035
Mail order services featuring diamonds; Mail order services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry

Classification

International Classes
014 035