CRITEO COMMERCE YIELD

Downloadable business analysis software, namely, software for advertising and marketing purposes; downloadable computer software for monitoring, searching and retrieving information on websites; downloadable computer software for creating, tracking, and managing creative advertising and marketing strategies, and computerised advertising banners; downloadable algorithmic computer programs relating to advertising and promotion, namely, programs for purchasing, publishing, delivery and tracking the results of advertisements; downloadable computer programs facilitating the display of advertisements on electronic communication networks, and in response to the characteristics of users who have access to electronic communication networks; downloadable statistical and audience measurement computer programs; downloadable computer software to enable businesses to create, upload, edit and then track adverts placed on the internet; downloadable computer software to collect, manage, analyse and manage access to databases; downloadable computer software to automate the content of online advertisements based on characteristics of the individual end user and/or groups of end users; downloadable computer software to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing adverts before said customer; computer software for real-time-bidding for adverts (RTB); downloadable software for the integration of artificial intelligence and machine learning in the field of big data, namely, software for predicting the performance of audience-targeting, personalizing, and assessing and collecting data on the performance of, advertising and marketing campaigns using artificial intelligence and machine learning; downloadable computer software for creating, tracking, and monitoring the performance of advertising and marketing campaigns on televisions; downloadable computer software for delivering advertisements to internet-connected devices; downloadable computer software for predicting the performance of, audience-targeting, personalizing, and assessing and collecting data on the performance of advertising; downloadable software for use in advertising, namely, software for collecting, managing, processing, and analyzing data related to advertising campaigns and consumer behavior; downloadable machine learning software for advertising, namely, machine learning software for predicting shopping behavior, providing shopping recommendations, and customizing targeted advertising based on consumer behaviors and preferences; downloadable software for embedding online advertising on websites; downloadable software for embedding advertising within videos or broadcasts; downloadable software for facilitating the rental of advertising space on websites; downloadable software for arranging online transactions, namely, the purchase and acquisition of advertisements and consumer data; downloadable e-commerce and e- payment software to allow users to perform electronic business transactions via a global computer network, and for use as a payment gateway that authorizes processing of credit cards or direct payments for merchants; Downloadable computer software for use as an application programming interface (API) for creation and integration of advertisements into website; Downloadable media namely, pre-recorded audio and video recordings featuring digital advertisements; downloadable media server software for hosting, transmitting, and displaying content for digital advertising; Downloadable media software for creating advertising and marketing campaigns

Advertising and promotion (for others); advertising, business management; business administration; directing mail advertising (including in the form of banners of all kinds and text links); computerised file management; organization of exhibitions for commercial or advertising purposes; analysis and consultancy relating to the impact of advertising on electronic communication networks; consultancy with a view to optimising the visibility of commercial or non-commercial websites; targeted marketing and publicity; studies, market research relating to advertising, providing of information relating to provision and rental of advertising space; business organisation; auctioneering; arranging and conducting of online auctions for the purchase and sale of advertising; value-added reseller services and business management services, relating to the purchase and sale of online advertising; advertising agencies and management, advertising via electronic means and via the internet; purchase and rental of advertising space; provision of advertising space; drafting and publication of publicity texts; dissemination of advertising matter, information, consultancy and assistance relating to the aforesaid services; creation and structuring of advertising campaigns, advertising banners and messages; providing online marketplaces for sellers of goods and or services; compilation of data into computer databases; management and compilation of computerised databases comprised of data of consumer spending and shopping behaviour, updated in real-time; systemisation of data into computer databases; updating and maintenance of data in computer databases; provision of commercial information from online databases; business advisory services in relation to marketing and advertising strategies; tracking and measuring the performance of advertising campaigns for others; collection of business information related to retail habits, spending habits and the identification of categories of shoppers; benchmarking services in the field of advertising and sales strategy; provision of an online market place for buyers and sellers of goods and services; Affiliate marketing; Consultancy services in the field of affiliate marketing; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with awards programs; Business advisory services relating to company performance; Product launch services; Product sales information; Product marketing; Product demonstrations and product display services; Providing consumer product advice; Providing consumer product information; Providing consumer product recommendations; Presentation of goods on communications media, for retail purposes; Advisory services relating to commercial transactions; Provision of information and advisory services relating to e-commerce; Chamber of commerce services for the promotion of businesses; Business management services relating to electronic commerce; Sales promotion; Sales management services; Sales prospecting for others; Search engine optimisation for sales promotion; Administration of sales promotion incentive programs; Business administration services for the processing of sales made on a global computer network; Media buying services; Advertising via electronic media and specifically the internet; Provision of advertising space on electronic media

Engineering services, namely, evaluations, appraisals and research in the technological fields of computer and information technology provided by engineers; design and development of computer software, computer systems, algorithmic software and new technologies for others in the field of advertising and marketing; research and development of new products for others; technical, technological, programmatic and algorithmic project studies, namely, project studies in the field of consumer behavior and response to advertising and marketing campaigns; development and rental of computer software, servers, algorithmic programs; installation, maintenance and updating of computer software, software for computer servers, algorithmic programs; computer programming; computer technology consultancy; conversion of data from physical to electronic media and conversion of computer code, namely, conversion of physical consumer and advertising data to a digital format; hosting of adverts on the internet, namely, online advertising; designing of websites, parts of websites, and computer software for use as an application programming interface (API) for advertising purposes and server hosting for advertisements; programming of software for online advertising; software as a service (SaaS) services featuring software for use in marketing, data analysis, the serving of advertisements, creating and uploading advertising materials, monitoring advertising campaigns, bidding on and selling physical and online advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on advertisements, and the encryption of personal data gathered from consumers who engaged with online marketing; platform as a service services (PaaS) featuring software for use in marketing, data analysis, the serving of advertisements, creating and uploading advertising materials, monitoring advertising campaigns, bidding on and selling physical and online advertising space, automating the process of bidding on and selling advertising space, Real Time Bidding (RTB) on advertisements, and the encryption of personal data gathered from consumers who engaged with online marketing; platform as a service services (PaaS) and software as a service (SaaS) services featuring software for marketing, data analysis, dissemination of advertising, creating and uploading advertising materials, namely, uploading advertisements on digital platforms, monitoring advertising campaigns for purchasing content for advertisements or advertising space, bidding on and selling advertising space, automating the process of bidding on and selling advertising space, real time bidding (rtb) on advertising space, and the encryption of personal data related to online marketing; Providing a secure, web-based service enabling individuals to store and transmit customer data between approved parties and sources; software and platform as a service (SaaS) and (PaaS) services featuring software using artificial intelligence (AI) and machine learning (ml) tools for the analysis of data related to marketing campaigns and customer sales habits; software and platform as a service (SaaS) and (PaaS) services featuring software using Artificial Intelligence (AI) and Machine Learning (ML) tools to predict the value of a customer in an online marketing context and to calculate an appropriate bid for placing advertisements before said customer; Science and technology services, namely, research and development of software and new technologies for use in the tracking of consumer behavior, advertising, and marketing; Technological research in the field of consumer behavior trends, advertising, and marketing; Scientific services and design relating thereto in the fields of software and new technologies for use in the tracking of consumer behavior, advertising, and marketing; Technological services and design relating thereto in the fields of software and new technologies for use in the tracking of consumer behavior, advertising, and marketing; Scientific research; Industrial analysis services in the field of software and new technologies for use in the tracking of consumer behavior, advertising, and marketing; Industrial research in the field of software and new technologies for use in the tracking of consumer behavior, advertising, and marketing; Product testing; new product design services; Product development; Product research; Hosting of transaction platforms on the internet, namely, platforms for selling, bidding on, and purchasing advertisements and advertising space; Constructing an internet platform for electronic commerce, namely, for uploading advertisements on digital platforms, monitoring advertising campaigns for purchasing content for advertisements or advertising space, bidding on and selling advertising space, automating the process of bidding on and selling advertising space, real time bidding (RTB) on advertising space, and the encryption of personal data related to online marketing; Consultancy relating to the creation and design of websites for e-commerce; Hosting of e-commerce platforms on the Internet, namely, a server for the purpose of facilitating e-commerce via such a server ; User authentication services using technology for ecommerce transactions; Infrastructure as a Service services, namely, hosting software for operating virtual servers for use by others; Design of information technology infrastructure for others; Mobile media services in the nature of electronic storage of entertainment media content