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Downloadable software to assist retailers and brands in selling their products by providing virtual fittings for users to try on goods and product recommendations by suggesting products to users, and that features augmented reality technology to enable virtual product fittings for users to try on goods; downloadable software that enables users to virtually try on eyewear prior to selection and purchase; downloadable software for measuring and assessing visual acuity; downloadable software for measuring and assessing vision abnormalities; downloadable software for measuring and assessing refractive error of the eye; downloadable software for measuring and assessing pupillary distance; downloadable software for use in performing eye exams; downloadable software for extracting or reading visual parameters from eyeglasses, optical lenses, optical apparatus, and optical instruments; downloadable software for determining optical lens power; downloadable software for determining optical lens parameters; downloadable software for renewing contact lens prescriptions; downloadable software for purchasing eyewear, contact lenses, and related products; downloadable business management software; downloadable practice management software for eye care and optical professionals; downloadable software for inventory management; downloadable software for order management; downloadable software for prescription management; downloadable software for managing and viewing customer and patient records; downloadable software for appointment scheduling; downloadable software for making payments; downloadable software for billing; downloadable software for analyzing business data; downloadable software for business, customer, and patient analytics; downloadable software for conducting telemedicine appointments; downloadable software for use in customer and patient relationship management; downloadable software for customer and patient communications, engagement, and management; eyewear; eyeglasses; spectacles; sunglasses; contact lenses; interactive computer kiosk systems comprised primarily of computers, computer hardware, computer peripherals, and computer touchscreens used to virtually try on eyewear, measure and assess visual acuity, measure and assess vision abnormalities, measure and assess refractive error of the eye, measure and assess pupillary distance, perform eye exams, extract or read visual parameters from eyeglasses, determine optical lens power, determine optical lens parameters, renew and issue eyewear and contact lens prescriptions, check for vision insurance, and sell eyewear, contact lenses, and related products; computers; computer hardware and peripherals therefor

Retail store services featuring eyewear, contact lenses, and related products; distributorship services in the fields of eyewear, contact lenses, and related products; providing consumer eyewear product information via the internet through virtual try-on services; providing recommendations for eyewear products to consumers for commercial purposes based on a virtual digital assessment of face shape and features; order fulfillment services; business information services, namely, collecting, analyzing, reporting, and providing data in the fields of contact lenses, optical lenses, and related products

Insurance services, namely, underwriting, issuing and administration of vision insurance; providing consumers, vision service providers, and eyewear retailers with insurance information, namely, checking and evaluating vision insurance coverage for others

Providing online non-downloadable software to assist retailers and brands in selling their products by providing virtual fittings for users to try on goods and product recommendations by suggesting products to users, and that features augmented reality technology to enable virtual product fittings for users to try on goods; providing online non-downloadable software that enables users to virtually try on eyewear prior to selection and purchase; providing online non-downloadable software for measuring and assessing visual acuity; providing online non-downloadable software for measuring and assessing vision abnormalities; providing online non-downloadable software for measuring and assessing refractive error of the eye; providing online non-downloadable software for measuring and assessing pupillary distance; providing online non-downloadable software for use in performing eye exams; providing online non-downloadable software for extracting or reading visual parameters from eyeglasses, optical lenses, optical apparatus, and optical instruments; providing online non-downloadable software for determining optical lens power; providing online non-downloadable software for determining optical lens parameters; providing online non-downloadable software for renewing contact lens prescriptions; providing online non-downloadable software for purchasing eyewear, contact lenses, and related products; providing online non-downloadable business management software; providing online non-downloadable practice management software for eye care and optical professionals; providing online non-downloadable software for inventory management; providing online non-downloadable software for order management; providing online non-downloadable software for prescription management; providing online non-downloadable software for managing and viewing customer and patient records; providing online non-downloadable software for appointment scheduling; providing online non-downloadable software for making payments; providing online non-downloadable software for billing; providing online non-downloadable software for analyzing business data; providing online non-downloadable software for business, customer, and patient analytics; providing online non-downloadable software for conducting telemedicine appointments; providing online non-downloadable software for use in customer and patient relationship management; providing online non-downloadable software for customer and patient communications, engagement, and management; computer services, namely, creating online virtual environments for eyewear try-ons