Legal Representation
Attorney
                                            Craig A. Neugeboren 
                                        USPTO Deadlines
Application History
9 events| Date | Code | Type | Description | Documents | 
|---|---|---|---|---|
| Apr 2, 2024 | ABN2 | O | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE | Loading... | 
| Apr 2, 2024 | MAB2 | E | ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND | Loading... | 
| Dec 11, 2023 | CNRT | R | NON-FINAL ACTION WRITTEN | Loading... | 
| Dec 11, 2023 | GNRT | F | NON-FINAL ACTION E-MAILED | Loading... | 
| Dec 11, 2023 | GNRN | O | NOTIFICATION OF NON-FINAL ACTION E-MAILED | Loading... | 
| Dec 6, 2023 | DOCK | D | ASSIGNED TO EXAMINER | Loading... | 
| Mar 29, 2023 | MDSC | E | NOTICE OF DESIGN SEARCH CODE E-MAILED | Loading... | 
| Mar 28, 2023 | NWOS | I | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | Loading... | 
| Mar 11, 2023 | NWAP | I | NEW APPLICATION ENTERED | Loading... | 
Detailed Classifications
                                                Class 035
                                            
                                        Providing public relations services, namely, development and promotion of public relations strategies, brand stories, branded content, event marketing, press releases, press tours and product placement opportunities, implementation of crisis management solutions and influencer recruitment and seeding, and facilitating talent management, media trips and tradeshows; providing affiliate marketing services, namely, onboarding and account setup, affiliate recruitment, reporting and program optimization, and developing launch strategies and product launch and promotion strategies; providing consulting services in the field of facilitating planning, buying, and selling of media; providing search marketing services, namely, search engine optimization (SEO) consultation, technical SEO auditing, content marketing and SEO copywriting, advanced SEO reporting, keyword and content opportunities auditing and core web vitals advisement, developing backlink strategies, SEO-rich content calendars, and migrations and re-platforming consultation services; influencer marketing services; development, creation, production, and post-production of advertising content; providing marketing consulting in the field of social media, namely, developing social strategies, brand building, content curation, community management, influencer and ambassador programs, and providing paid social amplification and reporting and analytics; business marketing services; advertising, marketing and promotion services; marketing the goods and services of others; marketing services, namely, advertising and promotional services
                                        
                                                    
                                                    First Use Anywhere: 
Sep 1, 1997                                                    
                                                
                                                
                                                    
                                                    First Use in Commerce: 
Jan 28, 1998                                                    
                                                
                                        Additional Information
                                                
                                                Design Mark
                                            
                                        The mark consists of the word BACKBONE above the word MEDIA where the letters B in Backbone include a representation of a mountain peak.
                                    
                                                
                                                Color Claim
                                            
                                        Color is not claimed as a feature of the mark.
                                    Classification
                                            
                                            International Classes
                                        
                                        
                                                    035