The mark consists of a design of an ice cream bar on a stick, with the design showing an interior cross-section of the ice cream bar. The ice cream bar is colored brown, and the stick is tan colored, with the interior cross-section colored yellow, white, and brown. The brown interior portion of the ice cream bar contains three yellow amorphous shapes. At the bottom-left corner of the ice cream bar is placed a design of a vanilla flower, in yellow, with brown vanilla beans surrounding the flower. Under these designs is placed five Chinese characters, shaded in white and bordered in brown. At the top-right corner of the ice cream bar is placed nine Chinese characters that are as well shaded in white and bordered in brown. All of the above is placed on a background of varying shades of yellow that also shows additional vanilla flower designs, in yellow, and small circles, in yellow. All of the above is surrounded by a white border.

The color(s) yellow, brown,white, and tan is/are claimed as a feature of the mark.

The non-Latin characters in the mark transliterate to "XI HUAN NI MEI DAO LI," which means "I am fond of you for no reason" in English, "QIAO LE ZI," which has no meaning in a foreign language, and "JING DIAN QIAO CUI BANG," and this means "classic artful crisp stick" in English.