OPTIMIZELY

Platform as a service (PAAS) featuring computer software platforms for the creation and management of website and application content, content marketing, content deployment and digital experience management; application service provider (ASP), namely, hosting a content management software platform for others; platform as a service (PAAS) featuring computer software platforms for keyword search marketing, keyword search management, and keyword search performance and web analytics; platform as a service (PAAS) featuring computer software platforms that provide an integrated set of technologies to support the composition, management, delivery and optimization of contextualized digital experiences; platform as a service (PAAS) featuring computer software platforms to allow others to create, develop and manage software applications and websites; software as a service (SAAS) featuring software for aggregating customer data, data analytics, data segmentation, data activation, content targeting, and behavioural targeting and segmentation; software as a service (SAAS) featuring software for collecting, aggregating, managing, automating, integrating, analyzing, reporting, sharing and tracking user search results and customer data; application service provider (ASP) featuring software for tracking website activity and managing, monitoring, tracking and optimizing the performance and effectiveness of software applications and websites, online marketing campaigns and keyword search performance; software as a service (SAAS) featuring software for automated content deployment, for providing customers and users with automated content recommendations, for automated product recommendations and for content and experience personalization; software as a service (SAAS) featuring software for developing and managing marketing campaigns and projects, sending automated messages through various online and media channels, sending automated messages to multiple recipients, sending personalized or targeted content or messages to users and customers, sending automated content recommendations through emails, sending automated personalized emails with content recommendations, sending machine-driven emails with content recommendations, personalization of user website and application experience and personalization for optimizing user online experience; software as a service (SAAS) featuring software for marketing automation, for aggregating and coordinating data from multiple online and media platforms and channels to develop and manage marketing campaigns, and for developing and managing marketing communications by sending automated messages to users and customers; software as a service (SAAS) featuring software for website A/B testing, website multivariate testing, experimentation in the nature of website funnel testing for conversion rate optimization, and website personalization; software as a service (SAAS) featuring software that measures the impact of website changes on user behaviour using statistical methods; software as service (SAAS) featuring experimentation software to track websites, mobile websites, and software applications, in order to obtain user-related metrics, analytics and feedback that can be used to draw recommendations, strategy, insights, and predictions; software as a service (SAAS) featuring software for creating, developing and managing marketing campaigns and projects and for providing non-downloadable software tools for team collaboration, asset management and coordination, and resource planning; software as a service (SAAS) featuring software for marketing automation and for aggregating and using data from multiple sources to send automated messages to targeted user segments for marketing purposes; research, development, design, implementation, configuration, maintenance, updating, and upgrading of computer software for digital experience platforms, for marketing automation and orchestration applications, for content hosting and management platforms, for experimentation platforms, for user experience optimization applications, and for recommendation and personalization software; technical support services, namely, troubleshooting of computer software problems and monitoring technological functions of computer network systems; consulting services relating to deploying, implementing and configuring computer software for digital experience platforms, for marketing automation and orchestration applications, for content hosting and management platforms, for experimentation platforms, for user experience optimization applications, and for recommendation and personalization software