1800 JB BLANCO JUAN BECKMANN V 10+ GENERACION STEAMED IN HAND-BUILT STONE OVENS

The mark consists of a three-dimensional configuration of a clear trapezoidal shaped bottle and silver bottle cap and black cap base. A white label wraps around the neck of the bottle that features repeating blue sabers across the top and bottom of the label, a design of a blue stone oven with bricks, fire and agave plants, and the words "STEAMED IN HAND-BUILT STONE OVENS" in black stylized font wrapped around the oven design. On the upper center portion of the front of the bottle is a blue bottle label in the form of a parallelogram which includes a semicircle at the top of the label. The blue label features the number "1800" in white stylized font in the center of the label and a design of a silver crest and temple within the semicircle. The temple and crest design features an outline of a silver Mayan temple with stairs on both sides and appears positioned above a silver crest design, which is divided into three sections consisting of the wording "1800" in the upper section of the crest, a design of a cross on the left bottom section of the crest and the stylized letters "JB" on the right lower section of the crest. The crest is flanked by designs of silver leaves on either side and is positioned above a silver banner. Two white horizontal lines emanate outwards from the bottoms of the leaves to the ends of the label on either side of the crest. On the lower center portion of the front of the bottle is a white rectangular label with blue horizontal zigzag lines appearing across the top and bottom of the white label. The white label features the word "BLANCO" appearing in blue stylized font, with the term underlined in blue. Below the term "BLANCO" is a rectangular banner in blue. To the left of the term "BLANCO" appears a drawing of two concentric silver circles featuring a silver bust of a man wearing a silver hat and with silver rays emanating from and surrounding the man. In between the two concentric circles are the words "JUAN BECKMANN V 10+ GENERACION" appearing in silver stylized font with two silver shaded circles appearing before the "J" in "JUAN" and after the "V". The broken lines depicting the bottle shape, cap and labels indicate placement of the mark on the goods and are not claimed as part of the mark. The clear-colored liquid shown inside the bottle is not claimed as a feature of the mark and serves only to show the placement of the mark on the goods.

The color(s) blue, silver, white and black is/are claimed as a feature of the mark.

The English translation of "BLANCO" and "GENERACION" in the mark is "WHITE" and "GENERATION".

ONE EIGHT ZERO ZERO JB BLANCO JUAN BECKMANN V ONE ZERO PLUS GENERACION STEAMED IN HAND BUILT STONE OVENS; EIGHTEEN HUNDRED JB BLANCO JUAN BECKMANN V TEN PLUS GENERACION STEAMED IN HAND BUILT STONE OVENS; ONE THOUSAND EIGHT HUNDRED JB BLANCO JUAN BECKMANN V ONE ZERO PLUS GENERACION STEAMED IN HAND BUILT STONE OVENS